Note: AR Digital Solutions builds marketing materials and websites for NDIS providers. We are not an NDIS provider. The information below is a general guide to NDIA brand guidelines only. Always verify current rules directly with the NDIA at ndis.gov.au.
The NDIS logo carries real weight for participants searching for support services. When displayed correctly, it signals that a provider has met the NDIA's registration requirements and is accountable to a regulated quality standard. Used incorrectly, it creates legal risk and can mislead the very people you are trying to help.
This guide covers who can use the NDIS logo, which variants are available, where to place them, and what to avoid.
What the NDIS logo represents
The NDIS logo, with its distinctive purple and green colour scheme, is a mark of NDIA registration. For participants, spotting it on a provider's website or materials offers reassurance that the business has been assessed against government standards.
There is also the NDIA logo, a government-style mark used in official administrative correspondence. These two logos serve different purposes and have different permitted uses.
Who can legally use the NDIS logo?
The NDIA restricts use of the Registered NDIS Provider logo to:
- Registered NDIS providers, after receiving NDIA approval to use the logo
- Government-approved partners, with limited and specified rights
The following cannot use the NDIS logo:
- Unregistered providers
- Marketing agencies, consultants, and web designers
- Any third party without explicit written permission from the NDIA
Using the logo without authorisation, or in a way that implies registration you do not hold, is a breach of NDIA guidelines and may result in legal action.
Which logo variants are available?
Registered providers may use a range of logo variants depending on their status and context. Common variants include:
- Registered NDIS Provider (for use on websites, cards, and documents)
- I Support NDIS (available to a broader group, including non-registered businesses that follow NDIS principles)
- I Follow NDIS (for non-registered providers)
All logo files must be sourced directly from the NDIA after registration approval. Do not download logo files from third-party websites.
How to display the NDIS logo correctly
The NDIA sets clear rules for how the logo must appear. The main requirements are:
- Use only the high-resolution files provided by the NDIA
- Display the logo without alteration, including no colour changes, effects, distortions, or cropping
- Place it on a clean, readable background where it remains clearly legible
- Maintain minimum size requirements so the logo is not too small to read
- Do not place other logos or graphic elements inside the logo's exclusion zone
Common placement locations:
- Website footer: A standard and expected location for credentials
- Business cards: Displayed clearly, without dominating the layout
- Participant-facing documents: Subtle placement in guides, service agreements, or information handouts
- Signage: Subject to size and placement regulations from the NDIA
What to avoid
The most common mistakes providers make with the NDIS logo:
- Altering the logo by resizing it disproportionately, applying effects, or changing the colours
- Implying partnership or endorsement that goes beyond what your registration actually covers
- Displaying the logo on unrelated promotions or generic marketing material
- Sharing the logo files with third parties, including your web designer, without NDIA permission
- Using the Registered Provider logo before approval is confirmed in writing
If you are unsure whether a specific use is permitted, contact the NDIA directly before proceeding.
How your website can build trust without the logo
Registration status is not the only signal participants look for. A well-structured website with clear service descriptions, pricing information, genuine participant testimonials, and a visible complaints process builds confidence just as much as a logo.
AR Digital Solutions works with NDIS providers across Australia to create websites that present their credentials clearly and make it easy for participants and families to get in touch.