The short version
Website traffic up 55%. Leads up 40%. (Figures reported by the client, not independently audited.)
What we did for Desi Tradies
- Website designPlanned, designed and built by our own team, then kept up to date.
- Brand and logo designA new name, logo and identity, built before the site.
- SEOOn-page, technical and content work with dated rank tracking.
- Meta AdsFacebook and Instagram campaigns, creative and audiences managed by us.
What we delivered
Desi Tradies did not hire one service. They hired a team that does website design, brand and logo design, SEO and Meta Ads under one roof, so nothing falls between suppliers. We designed and built the website and the brand it sits under, structured for search from the first wireframe rather than optimised after the fact. The SEO programme runs on top of that: technical fixes, content written for the searches that actually turn into enquiries, and links earned in the client's own market. Meta Ads run alongside it, targeted locally and reported in the same update as the organic work.
One team, one report, one number that matters: enquiries.
The problem
If you run a building business that does more than one thing, you've probably got the same page. It's called Services. Four headings, a paragraph each, one gallery mixing every job you've ever done, and a phone number at the bottom.
That page loses. Not to a better builder, but to the operator down the road who only does retaining walls and has a whole page about them. He isn't better on site. He's easier to choose.
Desi Tradies had exactly that. Four solid trades, an outdated website that explained none of them in any depth, weak branding, and not enough enquiries to match what the crew could handle. People were landing on the site and finding nothing that convinced them these were the right people for their particular job.
One page per service, and photos to match
A page for each trade.
Retaining walls, driveways, landscaping and fencing, each with its own page, its own photos and its own detail about how that job runs. That's website design doing an actual job rather than looking tidy in a portfolio.
A brand revamp.
Consistent logo, colours and layout across the site, the quote documents and the signage, so the business looks the same everywhere someone runs into it.
Photography sorted by service.
Finished jobs grouped by trade rather than dumped in one gallery, because someone looking at driveways doesn't want to scroll past fences.
A lead generation strategy.
Enquiry forms on every service page, tap to call numbers, and pages structured so search traffic and ads land where they should. Supported by local SEO for the areas the crew actually travels to.
Why one page per service beats one page listing services
Someone typing "retaining wall builder" into their phone isn't browsing. They've got a slope in the back yard, a quote from someone else, and a decision to make this week. They want a page about retaining walls.
Here's what a combined services page is up against. Google matches a query to a page, not to a paragraph buried inside one. Your title tag can only be about one thing. Your H1 can only say one thing. Every link pointing at that page gets split four ways. So the page ends up a weak candidate for all four trades, while the specialist with one focused page wins the ones he cares about.
The conversion side matters more and it's the part people miss. Put yourself on the retaining wall page. You see photos of finished walls, sleeper and block, at different heights and on different slopes. You read what changes the price, which is height, machinery access, drainage and whether the wall needs engineering or council approval. You see how long a typical job takes and what the builder needs from you before starting. By the time you reach the form, you already believe this crew has built your wall before.
Now the combined page. One paragraph, one photo, and a line saying "we also do retaining walls". Same business, same skill, but you're guessing.
A service page also gives you somewhere to send paid traffic. An ad about retaining walls landing on a generic services page wastes the click. Point it at a matching page and the same budget produces more calls.
Isn't that duplicate content?
Only if you build the pages by find and replacing the service name. Four pages describing four genuinely different jobs, with different photos and different pricing factors, are four different pages. The test is simple. If you can swap the service name and the page still reads correctly, you haven't written a service page yet.
The enquiries change as well as the numbers
When someone enquires from a page that already explained the job, the first call is shorter and more useful. They know roughly what's involved, they've seen work like theirs, and they're asking about their own block rather than about what you do. You spend less time quoting work that was never going to land, because the page filtered it before the phone rang.
Who this applies to
Any trade business doing more than one kind of job. If your services page is carrying three or four trades, splitting it is usually the cheapest improvement available to you. More on how we work with trades and construction.