My story
I started out in graphic design, working on marketing and sales projects for local businesses. Clients kept asking if I could help with the next thing, a website, then getting that website found. So I learned, and the work slowly grew into a full-service offer covering design, development, SEO and marketing.
In 2009 I founded AR Digital Solutions. Back then, web designers charged a fortune, and plenty of small business owners simply went without. I offered well-priced website and marketing packages for small and medium businesses instead, and happy clients started sending their friends. Around 90% of my projects still come from referrals, and my team has now built more than 800 websites. Over the years the work stretched into paid advertising and custom software too. What stayed the same was the question I ask every client: what does a good month look like for your business?
Outside work, I’m usually on the sidelines of my kids’ weekend catch-ups or planning our next family trip. I also enjoy testing new AI tools, which tends to end with a new idea for a client project.
The team and the businesses behind my work
AR Digital Solutions
I'm the Director of AR Digital Solutions, a full-service digital agency in Brisbane. My team there does all the design, development, content and SEO for my clients. Nothing is outsourced, so the quality stays consistent and I always know who is working on your project.
NDIS Website Designs
I also run NDIS Website Designs, a sister brand that has worked with more than 150 NDIS providers. That work taught me a lot about accessibility and the trust signals participants and their families look for. Read about NDIS website design
My own hosting server
I manage a cPanel/WHM hosting server in Australia that looks after more than 200 client websites. Running it myself means I control speed and backups, and I can fix problems without waiting on a support queue. See hosting and technology
What I work with
My day-to-day toolkit includes WordPress, Shopify, Webflow and OpenCart for websites, and PHP with CodeIgniter and MariaDB for custom applications. For CRM and automation I use GoHighLevel, and I run a white-label version called Get360. For measurement I rely on Google Search Console, GA4, Google Business Profile and Meta Business Suite.
I use AI tools every day, including Claude, GHL AI and AI video and voice tools. They speed up research and first drafts. Strategy, final copy and quality checks still come from people who know your business.
Products I've built
Some client problems don't have a good off-the-shelf fix, so I build one. Immidesk is my CRM and practice management platform for immigration agencies with 2 to 10 staff. It's launched and live with users, and covers case management, leads and client management, scheduling with consultation notes, task management and an agreement builder.
Other products I've developed include a Solar CRM, a Transport Audit System, Salon Management Software, Car Rental Software and a Client Portal for Agencies, and all of them have launched. See all products
What I believe
A website is a sales tool, not a brochure
A pretty website that doesn't produce enquiries is an expense. I plan every page around what a visitor needs to know before they call you, and what should happen next. Design matters, but it serves the sale.
Rankings without enquiries are vanity
I've seen businesses celebrate page-one rankings for terms nobody buys from. I'd rather rank for fewer, sharper searches that bring in real jobs. My reports lead with enquiries and sales, then show rankings as supporting evidence.
Write for people first
Google Search Central says it plainly: create helpful, reliable content for people. When you answer real customer questions clearly, search engines and AI answer tools tend to understand you better as well. Keyword stuffing has never built a business.
Fair terms, clear ownership
SEO and ads retainers start with a 3-month minimum, which gives the work time to show results, then run month to month. After that, I'd rather keep clients because the work is paying off than because a contract says they can't leave. Once you've paid in full, you own your website, domain, content and any custom code.
Credentials and partners
- Meta Business Partner
- Shopify Partner
- Google Ads certified
- Rated 4.8 stars from 86 Google reviews
- AR Digital Solutions, ABN 32 686 188 661
Where I work
I'm based in Brisbane and work with businesses all over Australia. Most of my clients are in South East Queensland: Brisbane, the Gold Coast, the Sunshine Coast, Moreton Bay, Ipswich, Logan, the Redlands and Toowoomba. View service areas
Fun fact
The world's first website, info.cern.ch, went live in 1991 and is still online today, restored by CERN. You can still visit it.
Marketing tip
Ask your three most recent happy customers for a Google review this week. Send them a direct link to your review form (you'll find it in your Google Business Profile under "Ask for reviews"), and mention the specific job you did so their review is more detailed.