The short answer
We're a marketing agency that runs the website, search, social and ads for Richmond businesses through one team and one account manager. For businesses serving customers in more than one language, that means every channel carries the same message, in the right language, without three suppliers trying to coordinate. Retainers run month to month.
Victoria Street works in more than one language, and so should the marketing
Richmond's customer base is anything but uniform. Victoria Street, running along the Abbotsford border, has been a centre for Melbourne's Vietnamese community for decades, with grocers, bakeries, pho restaurants, travel agents, accountants and medical practices where the conversation often starts in Vietnamese. Chinese speaking customers and business owners are part of the same streetscape. The towers near the eastern end of the suburb house residents from many different backgrounds, and the students and young professionals in the apartments around Swan Street add another layer again.
That creates a real marketing problem. A family business on Victoria Street may have loyal older customers who search and message in Vietnamese, a younger crowd who find it on Instagram in English, and office workers from Cremorne who only know it from Google Maps. Each group needs a slightly different message in a different place.
When those channels sit with different suppliers, they drift apart. The website says one thing in English, the Facebook page says another in Vietnamese, and the ads point to a page that doesn't match either.
How one team handles a multilingual account
One account manager holds the whole picture.
They know which customers you reach in which language, and they make sure your site, social and ads say the same thing.
Website pages in the languages your customers use.
We build proper language versions, set up correctly so Google shows the right one, rather than relying on an automatic translation widget.
Search in every language people use.
Many customers search in Vietnamese or Chinese, and the words they use don't always translate directly. We research each language separately and write pages to match.
Social media that fits each audience.
Facebook groups and pages still matter for many community audiences, while Instagram suits the younger dining and retail crowd. We plan posts for each, and every translation is checked by a fluent speaker, often someone in your own business, before it goes out.
Paid search and Meta ads by language.
Separate campaigns and ad copy for each language group, with results measured separately so you know which audience is paying off.
Reviews and messages handled consistently.
Customers leave reviews and send messages in different languages, and responses should match. We set up a simple process for your team.
More on the full service is on our marketing page.
What local search looks like around Victoria Street
Google Maps results for food, groceries and services around Victoria Street are crowded, and many listings have large numbers of reviews. Distance matters, so your listing mostly competes within a few blocks of Richmond and Abbotsford.
The easier wins are often in other languages. Fewer businesses publish proper Vietnamese or Chinese pages, so searches in those languages can have thinner competition. A clear business name, correct categories and descriptions in the languages your customers use can make a real difference. Customers from Collingwood, Burnley and further afield will usually search in English, so both matter.
Where else we work as your marketing team
We're also the marketing agency for businesses in Cremorne, Collingwood and South Melbourne, plus Abbotsford, Burnley and South Yarra. See marketing agency Melbourne and our service areas.
How we take over your marketing
We map your audiences
Which customers speak which language, where they find you and what they search for.
One plan, one fee
A single plan covering site, search, social and ads, with a fixed monthly fee and no lock in.
Channels brought into line
We fix mismatched listings, messages and landing pages first, then build new campaigns.
One monthly report
Results shown by channel and by language, explained by the same account manager each month.
Why one team beats three suppliers
The whole team sits together.
SEO, ads, social and web developers work in the same office, so changes happen without chasing people.
No lock in contracts.
Month to month on retainers. If the work isn't paying, you can stop.
"We already have a nephew doing our Facebook."
That's common, and often it works for posting. What usually suffers is the link between social, the website and search. We can work alongside them or take it over, whichever makes sense.