The short answer
Google Ads management in Brisbane with proper conversion tracking, clean search terms and weekly plain-English reports on calls, quotes and cost per lead.
Where Google Ads fits in your marketing
Ads are the tap you can turn on today. SEO takes months, while a search campaign can put you in front of someone searching "tree removal Brisbane" this afternoon. The two work best together: ads bring leads while SEO grows.
But ads only rent attention. If the landing page is slow or confusing on a phone, you pay for the click and lose the customer. So we check your website and Google Business Profile before spending a dollar, and often pair search with Meta ads for businesses that sell visually.
Campaign types we use (and when)
Search
Text ads shown when someone types a specific search. For most service businesses this is where the budget starts, because the person has already told Google what they want.
Performance Max
One campaign that runs across Search, Display, YouTube, Gmail, Maps and Discover. It suits ecommerce stores with a clean Google Merchant Center feed. For lead generation we use it carefully, because it will happily chase low-quality leads if you let it.
Display and YouTube
Useful for remarketing to past visitors and for video that explains a service. We rarely lead with these for a local trade.
Local Services Ads
Local Services Ads are only available in certain countries and business categories. We check whether your category is eligible in Australia at the time we plan, and only include them if it is.
Conversion tracking comes first
Without tracking, Google's bidding is guessing. We set up conversions in GA4 and Google Ads through Google Tag Manager, covering form submissions and phone calls. Where it fits, we add call tracking so we know which campaign produced each call.
We also switch on enhanced conversions, which sends hashed customer details (like an email address from a form) to help Google match conversions more accurately. We also check no conversion action is sitting on "inactive" or "misconfigured".
Fun fact
Google AdWords launched in October 2000 with about 350 advertisers. It was renamed Google Ads in 2018.
Search terms and negative keywords
The keywords you bid on and the searches you actually pay for are different things. We read the search terms report every week and add negative keywords for anything irrelevant: jobs, DIY, free, wrong suburbs, or services you don't offer. Broad match only runs where tracking is solid enough to guide it.
Campaigns structured so budget can move
We split campaigns by service line, not by one big bucket. Shopace, a Brisbane custom embroidery, printing and workwear business, runs separate campaigns for embroidery, printing and uniforms. When uniforms enquiries pick up, budget can shift there without starving the others, and we can see which service is actually paying its way.
Ultimate Car Expert in Jindalee competes against national servicing chains, so tight local targeting matters more than outspending anyone.
Budget limits and landing pages
If a campaign shows "Limited by budget", it's missing searches you'd probably want. Sometimes the answer is more budget. Often it's cutting waste so the same money covers more of the day.
Landing pages should match the ad. Someone searching "embroidered polo shirts" should land on a page about embroidered polos, with a quote form and a tap-to-call number. Our team builds these pages in-house.
Marketing tip
Open Google Ads this week, go to Insights and reports, then Search terms. Sort by cost and add any irrelevant searches as negative keywords. Ten minutes here often saves more than any bid change.
Weekly reports in plain English
Every week you get a short report that answers two questions: how many people called or asked for a quote, and what each one cost. Plus a few lines on what we'm doing next. No 40-page PDF of impressions.
How we work
- Audit or discovery: we review your current account (see our Google Ads audit) or, for new accounts, your services, margins and service area.
- Tracking setup: GA4, Google Tag Manager, call tracking and enhanced conversions, all tested.
- Build: Campaigns by service line, keyword research, ad copy, assets and negative keyword lists.
- Landing pages: Built or improved to match each campaign.
- Weekly management: Search terms, bids, budgets and a plain-English report.
Why work with us
We've spent 15 years in digital marketing, and our team does all the work in-house. We'm Google Ads certified, as well as a Meta Business Partner and Shopify Partner, and we run Google Ads for businesses like Budget Tree Removal and Shopace. We won't promise guaranteed leads. We'll promise honest numbers and quick action when something isn't working.
Shopace: cost per quote request fell from $68 to $41 over 12 weeks after splitting campaigns by service line (embroidery $36, printing $44, uniforms $47), June to August 2026.
Clients rate our team 4.8 stars from 86 Google reviews.
Ready to see where your ad spend is going? Book a Google Ads chat or start with a Google Ads audit.