The short answer
AR Digital Solutions is an Australian PPC agency running Google Ads, Microsoft Bing Ads, YouTube, retargeting and the new ad placements inside AI search. Campaigns are managed in house, reporting is built around enquiries rather than impressions, and everything runs month to month with no lock in contract.
Not every business needs every channel
Google Search.
Someone needs an emergency electrician now and types it in. Highest intent traffic there is, and it lives or dies on the search terms report. Google Ads management
Google Shopping.
For physical products. Image and price sell before the click, so the feed matters more than the copy.
YouTube.
Nobody searches YouTube for a mortgage broker. It creates demand rather than catching it, so judge it on branded search. YouTube ads
Microsoft Bing Ads.
Older audience, corporate desktops, default browsers nobody changed. Lower volume, usually a lower click cost. Bing Ads
Retargeting.
For the ones who looked and left. Segment by what they viewed, then cap the frequency. Remarketing and retargeting
The honest version of Performance Max
Performance Max can work. It also hides where your money goes. Placement data is thin, search terms come back as broad categories instead of real queries, and the reporting flatters it.
The bigger problem is brand. Left unfenced it spends on people searching your own company name, then claims those sales as its own. You'd have won that traffic for free. The campaign looks brilliant, brand search shrinks, and genuinely new customers haven't moved.
So we fence it in. Brand terms get excluded at account level, so it bids on people who don't know you yet, and brand search stays in its own campaign where the cost is visible. Asset groups get split by product type and margin rather than the whole catalogue in one. We give it real audience signals instead of letting it guess, and pull search category reports to see what it's matching.
Then we test whether it's incremental. With enough volume that means switching it off in one region and watching total enquiries, not the campaign's own numbers. Sometimes it holds up and we scale it. Sometimes it was taking credit for sales that were always coming.
Where we stand on ChatGPT ads
Advertising inside ChatGPT and AI search is new, and anyone claiming to have mastered it is guessing. We test it with a set budget and a set question, measure it against what you already run, and tell you plainly when it isn't earning its place. ChatGPT and AI search ads
What we do that a dashboard won't
We read the search terms report by hand, weekly, on every account. Automated bidding is good at finding traffic and bad at knowing which traffic you'd have refused. We fix conversion tracking before touching bids. Plenty of inherited accounts optimise towards a thank you page that fires twice.
How we set a campaign up
We audit what's running
Structure, wasted spend, search terms, tracking, competitors bidding on your name. You get the findings either way.
We agree on the numbers
What a lead is worth, and what you can pay for one.
We build and launch
Keywords, negatives, copy, audiences, tracking. Landing pages get checked before launch, not after a bad month.
We manage it
Search terms, bids, budgets, ad tests, and a monthly conversation about what changed.
Send us your account and we'll tell you where the money's going. No obligation.
Most failing ad accounts aren't an ads problem
Traffic arrives at a page that doesn't answer the ad. That's the fault in most underperforming accounts we're asked to rescue, and no bid management fixes a page that loses people in six seconds. Here's how to tell.
Start with the search terms report.
If people are arriving on irrelevant queries, that's a targeting problem and the page is innocent.
Compare click through rate against conversion rate.
Healthy CTR with a conversion rate on the floor means people wanted what you offered until they saw the page.
Compare paid and organic on the same URL.
This settles most arguments. If organic converts at 4% and paid at 0.5% on the identical page, the page works and your traffic is wrong. If both are terrible, it's the page.
Check the device split.
Desktop converting while mobile doesn't is almost never a bidding issue. It's the form, an untappable phone number, or nine seconds of load time on 4G.
Check how fast people leave.
Under five seconds and nobody read anything, so it's load speed or a headline that doesn't match the ad.
Check message match.
If the ad says "same day hot water repairs" and the page says "Welcome to our website", you've found it.
When it's the page, we'd rather fix it than keep bidding into it. We build landing pages in house, so it isn't a six week wait.
Reporting you can read in four minutes
Enquiries first. Forms, calls, bookings and sales where we can track them, per channel, against cost. Impressions and keyword positions sit further down, because they matter to us more than to you. If a month went badly, the report says so up top.
Who this suits
Paid search works when people are already searching for what you sell and you can afford the click. Trades, professional firms, allied health, eCommerce with margin. It's a poor fit if your margin can't carry a cost per lead, or if enquiries sit unanswered for two days. Where demand exists but budget doesn't, SEO is the better start.
Why clients stay
No lock in contracts.
Month to month. We'd rather earn next month than trap you in the last one.
Your account stays yours.
Campaigns run in your own Google Ads and Microsoft accounts, on your billing. Leave and the history goes with you.
In house and Australian.
Your ads manager sits near your SEO lead and the developer building your landing pages. You call, an Australian answers.
"We've been burned by an agency before."
Most have. Great during the sale, quiet afterwards. That's why there's no lock in contract and why one person owns your account.