The short answer
Construction website design and SEO for builders, cabinet makers, renovators and exhibition stand builders in Brisbane and SEQ. Project galleries that win work.
Why building businesses need a different kind of website
A new home or major renovation can take months to decide on. Clients visit your site several times, compare you with other builders and show your work to their partner. Your website has to keep earning trust across all those visits.
That means strong photos, detailed project stories and proof you're licensed and insured. It also means making the next step obvious, whether that's booking a site visit or downloading a price guide.
Project galleries that do the selling
Photos are your best sales tool. We organise galleries by project type and suburb so visitors can find jobs like theirs quickly. Each project gets a short story covering the brief and how you solved it.
For builders who offer client selections, our team builds Selection Gallery Software (Launched), where clients browse and pick fixtures and finishes online. We also build a Builder Listing Tool (Launched) for listing house and land packages or display homes. Details are on the products page.
QBCC licence display and trust signals
In Queensland, the Queensland Building and Construction Commission (QBCC) sets rules for how licensed contractors advertise, including showing licence details. We place your licence number in the footer and on your contact and about pages so it's easy to find. Check current requirements with the QBCC, as we'm not giving legal advice.
Other trust signals worth adding:
- Insurance and warranty information
- Industry memberships you hold, such as Master Builders Queensland or HIA
- Real reviews from Google Business Profile
- Named team members with photos
Handling a long sales cycle
Most building leads aren't ready to sign this week. A good site captures them early and keeps in touch. We add helpful guides (building costs or choosing a block) with an email opt-in, then connect enquiries to a CRM so your follow-ups don't slip.
Fun fact
The .au country domain was first delegated in March 1986, and since March 2022 Australians have been able to register direct .au names like yourname.au.
Lead qualification
Time spent quoting the wrong jobs is expensive. We build enquiry forms that ask for project type, suburb, budget range and timeframe. You can then prioritise serious leads.
Marketing tip
Add a "Typical project budget" line to your enquiry form this week. Even rough ranges help you spot good-fit jobs before you drive out to quote.
SEO for builders
People search for things like "custom home builder Ipswich" or "kitchen renovations Redlands". We build pages for your main services and areas, add LocalBusiness Schema.org markup and track progress in Google Search Console. It's the same SEO approach we use across industries, tuned for high-value, low-volume searches.
Cabinet makers and exhibition stand builders
Cabinet maker websites live or die on close-up photos of joinery, finishes and hardware. Exhibition stand builders need something different: a portfolio organised by show and venue, plus fast quote turnaround for event deadlines. Brij N Co, an exhibition stand builder, is on an SEO retainer with us, targeting searches such as "exhibition stand builders Brisbane".
Example work: Innovare Group
Innovare Group is a Queensland construction business. We delivered a multi-site build for them, giving each part of the business its own site while keeping the branding consistent. 4 sites launched in 6 weeks; 190 tracked keywords for the builders site with 38 on page one within 4 months. More on the case studies page.
How we work
- Discovery call about the jobs you want more of.
- Content and photo plan built around your best projects.
- Design and build in-house, usually on WordPress.
- Launch, SEO and reporting in plain English each month.
Why work with us
- 15 years in website design, SEO and custom software.
- In-house delivery by our team, nothing outsourced.
- Australian hosting on our own server, which runs 200+ client websites.
- Custom software for builders already in development.
“Clients now come to us having already looked through our project gallery. The quality of enquiries has gone up noticeably.”
Want a site that works as hard as your crew? Get a quote or see other industries.