The short answer
For home based businesses in Mernda, a marketing agency should take the website, search, ads and social off your plate and give you one person to call. We do that with an in house team of 32 and a dedicated account manager, on month to month terms, working with you by phone and screen share.
The businesses behind Mernda's garage doors
A lot of Mernda's small businesses don't have a sign out the front. The suburb filled with young families after the station opened in 2018, and plenty of those households include someone running a business from home. Electricians and plumbers with a van in the driveway. Bookkeepers working after school drop off. Family day care educators, mobile dog groomers, cake makers, personal trainers and NDIS support workers who travel across Doreen, South Morang and Wollert.
These operators share a problem. They are the business. The same person quotes, does the work, chases invoices and answers the phone, often while driving along Plenty Road between jobs. Marketing gets done in whatever time is left, which is usually none.
What usually happens next is a patchwork. A nephew built the website. A freelancer set up Facebook ads once. Someone from overseas rang about SEO. Nothing talks to anything else, and when enquiries slow down, there's no one to ask why. For a home based business with no shopfront doing quiet advertising, that gap costs more than it would for a shop at Mernda Village.
One team instead of four suppliers
Your website.
Built or fixed by our own developers, hosted in Australia, and updated when you add a service or change your area.
Your Google Business Profile.
Set up as a service area business so your home address stays private, with the suburbs you actually travel to. Part of our local SEO work.
Search ads when you need work fast.
Google Ads campaigns that switch on in quiet weeks and pause when you're booked out.
Social that suits your trade.
For visual work like landscaping, grooming or cakes, our social media team handles posts and Meta ads.
Missed call handling.
When you can't answer on a job, a missed call should still become a booking. We can set up automated follow up so enquiries don't go cold.
One account manager across all of it.
One number, one inbox. They see your site, your ads and your listing in one place, so when calls drop, they already know where to look. The full range is on our marketing page.
Being found without a shopfront
Google still uses your real address to judge distance, even when it's hidden. A Mernda based operator will show most easily for searches in Mernda and Doreen. Reaching South Morang, Epping or Whittlesea takes suburb pages on your site and reviews from customers there.
Don't use a virtual office or a mate's shop address to look local somewhere else. It breaks Google's guidelines and listings get suspended. Competition for common trades is steady across the Whittlesea growth area, but many home based competitors have a bare listing and no website. A tidy listing plus real suburb pages is often enough to move ahead.
Nearby suburbs where we work
We also work with businesses in Epping and Thomastown, with providers in Wollert, and with operators across Doreen, South Morang and Whittlesea. See all service areas.
How the first month runs
A call about how work comes in now
Where your last ten customers came from, and where you'd like the next ten to come from.
A plan and a number
Which channels to start with, the monthly fee and any ad spend, in writing.
We set everything up
Listing, tracking, site fixes and campaigns, done by our staff while you keep working.
A monthly call with your account manager
Calls and quote requests by channel, and what changes next month.
What one team changes for a solo operator
You explain your business once.
Your account manager keeps the context, so every change doesn't start from scratch.
Channels work together.
If ads bring in the wrong jobs, the website and targeting get fixed together, not blamed on each other.
No lock in contracts.
Month to month, so you can scale back in a busy season.
"I can't afford an agency."
Maybe not for everything at once. We'll suggest a starting point that fits your budget, or tell you if it doesn't make sense yet.