The short answer
We are a marketing agency for Maroochydore businesses, running websites, search, ads, social and support with 32 in house staff and a single account manager on every account. Retainers are month to month. Our only office is at Pallara in southern Brisbane, ninety minutes south.
The Plaza takes the foot traffic. Everyone else has to be found
Sunshine Plaza sits on the river at the end of Horton Parade, pulling shoppers from Caloundra to Noosa. If you trade inside it, a share of your customers arrive because they were already there. If you trade anywhere else in Maroochydore, they arrive because they went looking.
Everyone else is spread across Ocean Street with its restaurants and late trade, the cafes and shops around Cotton Tree, the offices and salons along Duporth Avenue, and the run of businesses down Aerodrome Road towards Alexandra Headland and Mooloolaba. Mostly single site operators rather than chains.
Two things make this market unusual. The customer base is half resident and half visitor, and the two search completely differently, one by brand and habit, the other by category and distance from a holiday unit. And the centre of town is physically moving. A new city centre is being built from scratch on the old showgrounds site, which over the next few years will shift where people park, where they walk and what "near me" resolves to here. Very few retail strips in Australia have that coming.
Three things that break when four different people run your marketing
The calendar comes apart.
Retail here runs on dates. School holidays, the Christmas run, end of financial year, a stocktake, the week the Plaza does something big. When the ads are with one supplier, the social with another and the website with a third, the offer goes live on Instagram on Tuesday, the ad set changes on Friday and the site still shows last month's promotion in March. Nobody is at fault and the promotion is still wasted.
The profile stops being anybody's job.
Your Google Business Profile is the shopfront for every customer who has not been to your street. Holiday hours, current photos, the product list, the questions strangers ask on it. Miss the hours update and Google tells people you are closed on the busiest Saturday of your year. Ask your suppliers who owns that job and watch them look at each other. It is local SEO work and it needs an owner.
Nobody can tell you what worked.
A retailer cannot trace a walk in, so the honest measures are calls, direction requests, profile views and site sessions against your actual takings. Four suppliers reporting separately will each claim the same customer, and the totals will add up to more sales than you made.
What we handle for businesses here
Search for the terms locals and visitors use. Google Ads when you need customers this month rather than next quarter. Instagram and Meta campaigns for anything seasonal or visual, which on this coast is most of it. Websites when the traffic is fine and the conversion is not, including online stores for retailers selling beyond the Coast. Managed Support underneath the lot, answering in 1 to 3 hours. One marketing retainer, one manager reporting on all of it. More sits on our hospitality and eCommerce pages.
The difference one named person makes to a trading year
Every account has one manager attached to it. The practical difference is that somebody outside your business learns your trading year: the quiet month, when you need bookings, when you need stock moved.
They also hold the calendar, so the sale, the ad, the email and the banner on the site land in the same week. And one person is accountable for the whole number rather than a channel metric, which means when enquiries flatten they cannot point at somebody else's report.
The rest of the Coast we cover
We also work with businesses in Mooloolaba, Buderim, Kuluin, Alexandra Headland and Kunda Park, regionally on our marketing agency on the Sunshine Coast page, in Milton, and elsewhere across service areas.
How working with us runs
Everything gets looked at together
Site, search, ads, social, profile and where customers come from now, judged against each other rather than alone.
We recommend less than you expect
One plan, one monthly figure, and only work that can move something inside a quarter.
Tracking goes in first
Calls, forms and direction requests measured before any spend increases.
A monthly review call
Customers first, spend second, rankings after that.
Why businesses here pick us
Search and ads run off one list.
The same target terms, so your ad is not bidding against your own organic page and the landing page it points at actually exists.
We report on customers, not impressions.
Calls, bookings, direction requests and orders. Reach and impressions go in the appendix.
Somebody is watching during your biggest week.
Managed Support answers in 1 to 3 hours, which matters on the Saturday before Christmas when the site slows down or the checkout stops taking cards.
"Our daughter runs the Instagram and it is fine."
It often is, and we would not take that off her. The gap is usually everything the Instagram cannot do: the profile, the site speed, the search terms and the tracking. Keep what works and fill in around it.