The short answer
White label SEO is delivery bought wholesale by an agency and sold on under its own brand. AR Digital Solutions runs the technical work, content and links, then hands back reports in your template. Your client sees your logo and speaks to you. We join calls under your name when needed.
What a partner account gets
Your template, your branding.
Your document, your colours, your sign off. Not ours with the logo swapped.
A named delivery contact.
One person who knows your accounts, not a queue. Managed Support responds in 1 to 3 hours.
Full scope delivery.
Technical, content, local, link building and reporting, or only what you can't staff.
Agreed turnaround.
Reporting dates locked to your billing cycle, so you're never chasing us the morning of a client meeting.
Client call support.
A technical contact who joins under your brand and answers what you'd rather not guess at.
A defined scope and a variation rate.
Extra work gets priced, not absorbed.
Wholesale pricing.
What breaks in white label relationships
You know the pitch. Here's what goes wrong, and if you've resold before you've hit one of these.
Failure one: you can't answer the technical question in front of your client
The meeting goes fine until the client asks why organic traffic dropped in April, or whether the migration will cost rankings, or what the supplier did with 12 hours of technical work. You don't know. You'll come back to them. That pause costs more than the rankings bought.
The fix is structural. Get the answers before the meeting. A partner should send a short brief ahead of every client call covering what moved, what didn't and what you're likely to be asked, in language you can say out loud. When a question is genuinely deep, the technical person should join the call under your brand. Not to take the relationship, but to sit there as your senior SEO. A supplier who won't is protecting themselves rather than you.
Failure two: reporting is late or in the wrong format
You bill on the 1st. The report lands on the 9th, a PDF export from a tool, competitor names missing and your logo stretched. So you rebuild it at 11pm, erasing the margin that made outsourcing worth it.
The fix is agreeing the date and format once, in writing. The partner holds your template and fills it. Reporting dates run backwards from your client meetings, not the supplier's month end. And there's a named person to chase, so a late report is a conversation, not a ticket.
Failure three: scope creep with no way to price it
This kills more partnerships than the other two. Your client asks for a landing page. Then another. Then a page speed fix, then help with a Business Profile suspension. None of it huge, none of it quoted, and the supplier either resents it or refuses and embarrasses you.
The fix is defining the retainer by deliverable rather than by the word SEO. Four pages, two technical sprints, a set number of links, a report. Anything outside carries a rate agreed before it came up, so pricing an extra request takes a minute, not an email thread. Then settle once who speaks to the client and when, because most scope disputes come from someone saying yes without checking.
Start with one account you're behind on.
How a partnership starts
We look at your book
Which accounts you'd move, what they pay, where you lose time.
We agree scope and rates
Deliverables per account, wholesale pricing, variation rate, reporting dates.
We onboard quietly
Access, tracking, templates. Your client sees nothing change but the pace.
We deliver and you sell
Work goes out under your brand, and we say plainly when an account is underfunded.
Who this suits, and who it doesn't
It works for design studios whose clients keep asking for SEO, agencies at capacity, and consultants who sell well but can't deliver at volume. Hiring a specialist is a salary, a recruitment process and months before they're useful. A partner is variable cost that flexes when you lose an account.
It's a poor fit if margin is the only reason. Resell at a price that leaves no room for the work and the accounts churn, and the damage lands on your brand.
Our SEO page shows the standard we work to, technical SEO is what most partners come for first, and the team is on our about page.
Why partners stay
Delivery is in house.
All 32 staff are ours. Nothing goes to a freelancer or offshore vendor without you knowing, which matters when a client asks who touched their site.
No lock in contracts.
Month to month, per account. Pull one account instead of unwinding an agreement.
We won't approach your clients.
Ever. It's in the agreement, and it's the first thing most agencies ask about.
"What if my client works out you exist?"
Most partners say they have a delivery team without naming us, and it rarely goes further. What protects you is answering the technical question in the room.