The short answer
A clear SEO audit and website audit from Amann Jhamb. Technical, content, local and AI search checks, turned into a prioritised action plan you can follow.
Signs you need a website audit
- Traffic or enquiries have dropped and you don't know why.
- You're planning a redesign or website migration and want to protect your rankings.
- Competitors keep outranking you with weaker services.
What our SEO audit covers
Technical crawl
We crawl your site the way a search engine does, looking for broken links, redirect chains, duplicate pages and pages blocked by robots.txt.
Indexation
Using Google Search Console, we check which pages Google has indexed, which it has skipped and why. It's common to find important service pages missing and junk pages indexed.
Core Web Vitals and speed
Core Web Vitals are Google's measures of real user experience: loading (LCP), responsiveness (INP) and visual stability (CLS). We review field data and lab tests, then flag the fixes that will make the biggest difference, such as oversized images or slow hosting.
Content quality and E-E-A-T
E-E-A-T stands for experience, expertise, authoritativeness and trust, from Google's Search Quality Rater Guidelines. We check whether your pages answer real questions and make it clear who's behind the business. Thin pages get flagged.
Keyword gaps
We compare what you rank for against what customers search and what competitors rank for. That shows the pages you're missing.
Local SEO
For local businesses, we review your Google Business Profile, reviews, NAP consistency and citations. More on this on our local SEO page.
Backlinks
We review who links to you, spot risky links and find realistic link opportunities your competitors already have.
Competitor benchmark
We pick two to four real competitors and compare site structure, content depth, authority and local presence, so you can see where the gap really is.
AI search readiness
We check whether AI crawlers can access your site, how clearly your business is defined and how you currently appear in AI answers. See AI search optimisation for more.
Fun fact
Google says around 15% of the searches it sees every day have never been searched before. That's one reason an audit looks at the real questions customers ask, not only a short list of head keywords.
What you get: a prioritised action plan
The deliverable is a clear report plus a walkthrough call. Every issue is ranked by impact and effort, so you know exactly where to start.
- Quick wins: fixes you can make in days, like rewriting titles, fixing broken links, resubmitting sitemaps or updating your Google Business Profile.
- Longer projects: bigger jobs such as new service pages, site speed work, content hubs or restructuring your site.
Tools we use
- Google Search Console: indexing, search queries and page experience data
- GA4: organic traffic, engagement and conversions
- PageSpeed Insights: Core Web Vitals field and lab data
- SE Ranking: keyword rankings, competitor research, backlinks and site audits
- Screaming Frog: in-depth technical crawls
Tools find issues. Fifteen years of experience tells us which ones actually matter.
Marketing tip
In Google Search Console, open the Pages report under Indexing and look at "Crawled, currently not indexed". If any of your main service pages are in that list, they need stronger, more original content before anything else.
From audit to SEO strategy
An audit tells you what's wrong. A strategy tells you what to do about it, and in what order. After the audit we can build a roadmap matched to your goals and budget.
For Success Immigration, the work went from a full on-page audit across 32 pages to a 645-keyword research plan and a 61-page content plan, with ongoing reporting. You can use the plan with your own team, or have our in-house team deliver it through our SEO Brisbane service.
How we work
- Kick-off: a short chat about your goals, plus access to Search Console and GA4.
- Audit: crawls, data review and competitor research.
- Report: a prioritised action plan written in plain English.
- Walkthrough: a call to explain the findings and answer questions.
- Next steps: do it yourself or hand it to our team.
Why work with us
- 15 years in SEO, web design and custom software
- Director of AR Digital Solutions, with every fix done in-house
- We manage our own hosting server with 200+ client sites, so we understand the server side too
- Experience with migration agents and professional services firms (case studies)
- 4.8 stars from 86 Google reviews