The short answer
Wix SEO is the work of ranking a site built on Wix, inside the limits the platform sets. You control titles, slugs, canonicals, redirects, schema and content. You don't control URL prefixes, rendering or hosting. We work within that, and say when a move makes more sense.
What the work covers
A crawl and a render check.
What Google can reach, and what it sees once the scripts run.
Titles, slugs and patterns.
Written by hand where it counts, patterned elsewhere.
Structured data.
Custom JSON-LD for the page types that earn rich results, not another app.
Index control.
Canonicals, robots meta and 301s, so thin pages stop competing with good ones.
Speed inside the ceiling.
Images, fonts and third party tags, plus where the ceiling sits.
Content.
The pages carrying commercial demand, and the local signals under them.
What you can control on Wix, and what you can't
The line that Wix can't rank has been repeated since about 2012 and stopped being true a long time ago. Sites on it rank in competitive local markets, and we've improved plenty without recommending a rebuild. The honest version is narrower. Wix hands you nearly all the on page controls and very few of the technical ones.
What you control
Titles and meta descriptions per page, plus patterns so a 200 product store isn't written out by hand. Slugs. Canonicals and robots meta. Custom JSON-LD. Bulk 301s. Editable robots.txt. Alt text. Heading structure, assuming the site was built with real headings rather than styled text boxes.
That covers most of what an audit finds on a small business site. Wix is rarely why a 30 page service business isn't ranking.
What you don't control
Wix sets a URL prefix per content type and you can't remove it. Blog articles sit under /post/, store products under /product-page/, bookable services under their own. You get the slug and nothing in front of it. That matters less than people assume, since folder depth is a weak signal. It matters more when the prefix is wrong for the content, like a buyer's comparison page stuck under /post/.
Rendering is the bigger constraint. Wix pages lean on JavaScript and run on Wix's own infrastructure. No changing host, no server caching rules, no stripping out the platform's scripts. You can defer third party tags, size images to what the template displays and stop loading four fonts, and then you've hit the edge. Where the results above you already load fast, that ceiling costs you positions.
Features work the same way. Anything the editor won't do natively comes from the App Market and puts more script on the page. Store filters render client side too, so a filter with real demand behind it, waterproof work boots, can't become its own ranking page the way it does elsewhere. See eCommerce SEO. On Wix you build those by hand.
When to stay, and when to move
Wix also won't let you take the site with you, so leaving means a rebuild plus a full redirect map, since every prefix changes at once. SEO migrations are survivable when planned and expensive when they aren't.
Stay if you're a service business under about 50 pages, competing locally, with your own team editing the site. The money goes further on content and links. Move when you run a store past a few hundred products, need hundreds of pages off one template, compete where load speed decides it, or need server side logic behind a login. Then it's a website design rebuild, with the redirect map written first.
How the work runs
We crawl it and render it
What's indexable, what's duplicated, and what a crawler sees after the scripts run.
We fix what the platform allows
Titles, canonicals, schema, redirects, headings and the speed items left.
We build the pages you're missing
Commercial terms you should own, built as real pages.
We report, and flag the ceiling
Enquiries and rankings monthly, plus early warning if Wix becomes the limit.
Who this suits, and who it doesn't
It suits service businesses, clinics, trades and smaller stores on Wix, and anyone told to rebuild without being told why. Wider programs run from the SEO pillar.
Why people pick us for this
We don't sell one platform.
We build WordPress, Shopify and Webflow, so advice to stay put isn't costing us a rebuild.
Search and build sit here.
When a fix needs someone in the editor or in Velo, that person works in this office.
No lock in contracts.
Month to month, and the accounts stay yours.
"An agency told us Wix is why we don't rank."
Ask which control they needed and couldn't get. If they can't name one, it's content or links.