The short answer
For a home based business in Lurnea, the best first channel is usually a properly set up Google Business Profile as a service area business, followed by search ads for urgent jobs. Social media suits services people book in advance. Choose based on how customers need you, not on what's popular.
Businesses run from the driveway
Walk through Lurnea's residential streets on a weekday morning and you'll see utes with ladder racks, trailers loaded with mowers, and vans with a phone number painted on the side. A lot of the suburb's businesses have no shopfront. Cleaners, gardeners, electricians, mobile mechanics, NDIS support workers, dog groomers, removalists and bookkeepers run their work from home and travel to customers in Casula, Miller, Cartwright, Prestons and Liverpool.
The location suits that kind of work. The Hume Highway and the nearby M5 and M7 make it quick to reach customers across south west Sydney, and suppliers in the Prestons industrial estate are close by.
The marketing challenge is specific. You don't want customers turning up at your house, so your address shouldn't be public. But Google Maps is built around addresses, and a listing set up the wrong way can rank badly or get suspended. At the same time, your budget is probably small, and you can't afford to spend it on a channel that doesn't suit how people hire you.
So the question isn't whether to do digital marketing. It's which channel to start with.
Which channel fits which kind of home business
Google Business Profile, for almost everyone.
A service area listing with your address hidden and the suburbs you cover listed is the foundation. It's free, and for many trades it brings in more calls than anything else. Our local SEO page explains the setup.
Search ads, for urgent jobs.
Blocked drains, flat batteries and lockouts get searched in a hurry. Google Ads put you at the top straight away, and you can limit them to the suburbs you actually service and the hours you can answer the phone.
Social media, for booked and repeat services.
Dog grooming, cleaning, beauty and tutoring suit Facebook and Instagram, where before and after photos and community groups do the work. See social media marketing.
A simple website, for trust.
Customers check you out before calling. A few clear pages with your services, areas and reviews are usually enough to start.
A follow up system, for every channel.
Enquiries that come in while you're on a job need a fast reply. Automated texts and a simple CRM stop leads going cold.
The marketing page covers all of the services our team runs.
How a hidden address still ranks around Lurnea
A service area listing still ranks based partly on your real location, so your strongest results will be close to home in Lurnea, Miller and Cartwright. Reaching Liverpool or further out usually takes website pages for those suburbs and reviews from customers there.
Competition depends on your trade. Cleaning, gardening and electrical work are crowded around Liverpool. More specialised services often have only a few well set up listings, which means a properly configured profile can make a quick difference.
Nearby suburbs and other regions
We run digital marketing for businesses in Prestons, Liverpool, Casula, Miller and Cartwright, and for clients in Homebush West and Brisbane. Our service areas page has the full list.
How we pick and run your channels
Understand how you get work
We ask how customers find you now, which jobs pay best and which suburbs you want.
Set up the listing properly
Service area, hidden address, categories and photos, before spending anything on ads.
Add one paid or social channel
Chosen to suit your trade, with a budget you're comfortable with.
Track and adjust
Calls and enquiries measured monthly, with spend moved to what's working.
Why home based operators work with us
Every channel in one team.
We recommend the channel that suits you, not the one we happen to sell.
Local support.
Your account manager knows your business, and Managed Support replies within 1 to 3 hours.
"I'm a sole trader. Is digital marketing worth it?"
Often it's worth more for a sole trader, because a few extra jobs a month make a real difference. We'll tell you honestly if the numbers don't add up.