The short answer
For home based businesses in Griffin, the first digital marketing channel is usually a service area Google Business Profile, followed by local SEO pages and, where work is needed quickly, Google Ads. Social suits visual trades and family services. We run all of these in house and recommend where to start after looking at your trade.
Griffin's businesses mostly start at the kitchen table
A lot of Griffin's business activity happens in houses. Walk the estates off Dohles Rocks Road and you'll pass work utes in driveways, trailers beside garages and the occasional sign for a home salon or tutoring service. Builders, electricians, landscapers, cleaners, bookkeepers, photographers, family day care educators and mobile allied health workers all run from home and travel out to Mango Hill, Kallangur, Dakabin and North Lakes.
Working from home brings specific marketing limits. You probably don't want customers turning up at the door, so the address stays hidden. You have no shopfront signage doing quiet advertising. Your time is split between the job and the admin, so marketing gets whatever's left on a Sunday night.
That's why channel choice matters. A home based operator can't afford to spread a small budget across five platforms and hope. Picking the one or two that suit how customers find your kind of work saves money and time, and it's the decision most people get wrong at the start.
Which channel first, depending on what you do
Google Business Profile, for almost everyone.
Set up as a service area business with the address hidden. Free, and for many trades it produces the first calls. Part of our local SEO work.
Local SEO pages, for steady work.
A page per service and per suburb you cover. Slower to start, but it keeps bringing enquiries without ongoing ad spend. See our SEO approach.
Google Ads, when you need jobs this month.
Paid search reaches people searching right now. Useful for urgent trades or a quiet patch.
Facebook and Instagram, for visual or family services.
Landscaping, cakes, photography, kids' activities. People buy from what they can see. Our social team runs it.
Community groups, carefully.
Local Facebook groups can bring work, but they're not a strategy on their own.
What to hold off on.
Broad brand campaigns and paying for several platforms at once before you know which one works.
How a hidden address affects your reach
Google still uses your real location, even when hidden, to judge distance. A Griffin home gives you an advantage for Griffin and nearby Murrumba Downs, with less pull further away.
For North Lakes or Kallangur, you'll need suburb pages and reviews from customers there. Competition depends on your trade. Common trades face plenty of North Lakes competitors. Niche services often have very few.
Avoid virtual office addresses. They break Google's guidelines and listings get suspended.
The Bruce Highway and Murrumba Downs station also shape your reach. Many Griffin operators pick up work on the way to or from jobs further south, so a service area that follows your real driving routes will produce better enquiries than a neat circle on a map.
Nearby suburbs where we run campaigns
We also run digital marketing in Mango Hill, and around Murrumba Downs, Kallangur, Dakabin and North Lakes. We work Australia wide too, including Melbourne. See our service areas and every marketing channel.
How we pick your starting channel
We ask how your last ten customers found you
It's often the best guide to what will work next.
We recommend one or two channels
With the monthly fee and any ad spend set out in writing.
We set them up properly
Listing, tracking, pages or campaigns, done by our staff.
We review each month
Calls and quote requests by channel, and we shift effort to what works.
Why home based operators work with us
We respect a small budget.
We'll tell you which channel to skip, not just which to add.
All channels in one team.
When results change, the plan changes without a new supplier.
No lock in contracts.
Month to month, and you can pause during busy stretches.
"I don't have time to manage marketing."
You don't need to. Your account manager handles it and calls you once a month.