More enrolments.Marketing that stays compliant.
Nobody types "RTO" into Google when they need a white card. They type the course, often with a suburb or the word "online" on the end, and they book whoever answers the basics first: when, where, how long and how much. The RTOs that win enrolments online are the ones whose course pages answer that plainly, and whose ads stay inside ASQA's marketing rules while they do it.
33,100searches
a month for "white card" in Australia (SE Ranking, Sep 2026)
14,800searches
a month for "certificate iv in training and assessment"
10searches
a month for "rto marketing". Learners search for the course, not the RTO
17years
building websites and running SEO for Australian businesses
What we do for training providers
This page explains what we build and run for registered training organisations: websites, SEO, AI search optimisation, Google Ads and Meta Ads, and how we keep all of it inside the marketing requirements of the 2025 Standards for RTOs.
Service
Course pages that answer the questions learners ask before they enrol: course code, duration, delivery mode, cost, funding, entry requirements and the next dates. Booking or enquiry is one tap away.
Service
A page for every course people search for, campus and venue pages where there is real demand, and a Google Business Profile for each location you train at.
Service
Learners now ask ChatGPT and AI Overviews how long a qualification takes and what it costs. We make sure your course pages answer that plainly, then track how often you get named.
Service
Campaigns split by course and location, "free", "answers" and job-hunting searches blocked from day one, and every ad sent to the matching course page with the RTO code in place.
Service
Short videos of real trainers and real classes, lead forms for qualification enquiries, and retargeting for people who looked at a course and left, written inside ASQA's rules.
The short answer
Search demand in Australia
We check demand before we build anything. These are the Australian numbers for some of the most common RTO courses, checked in September 2026.
| Search | Per month | Difficulty |
|---|---|---|
| white card | 33,100 | 61 |
| first aid course | 22,200 | 88 |
| certificate iv in training and assessment | 14,800 | 82 |
| certificate iii in individual support | 14,800 | 89 |
| forklift licence | 14,800 | 77 |
| traffic control course | 10,800 | 54 |
| diploma of community services | 9,900 | 82 |
| rsa course | 8,000 | 58 |
| white card online | 8,000 | 59 |
| rpl | 6,600 | 65 |
| first aid course near me | 3,200 | 56 |
| first aid course brisbane | 360 | 31 |
| white card course brisbane | 210 | 12 |
| forklift licence near me | 100 | 29 |
Plain "first aid course" scores 88 and "certificate iii in individual support" 89. National providers and TAFEs sit on those, and they are years of work for most RTOs.
"white card course brisbane" scores 12 and "forklift licence near me" 29. A properly built course and location page can compete for those, and the people searching them want a date this week.
Three kinds of training, three markets
Most RTOs deliver more than one of these, and most RTO websites list everything on one "Courses" page with the same enquiry form. That makes it hard for Google to match a search to the right page, and hard for an ad budget to follow the courses that actually fill.
White card, first aid, RSA, forklift, traffic control.
Certificate III and IV, diplomas, often government funded.
Onsite training, workforce upskilling and recognition of prior learning.
So we give each course its own page, group them the way learners think about them, and market each group on its own timeline.
Compliance
RTO advertising has rules most agencies have never read. Under the 2025 Standards for RTOs, which took full effect on 1 July 2025, the RTO is responsible for its marketing, including marketing done for it by a third party. That includes us.
An ad that gets clicks but breaches the Standards is not a good ad.We build these checks into every page, ad and post before it goes live. See ASQA's marketing and advertising fact sheet.
Your registration code, or a link to your entry on the National Register, on advertising and marketing, including ads we run for you.
Pages and ads make clear which training leads to a nationally recognised qualification or statement of attainment, and which doesn't.
The Nationally Recognised Training logo appears only with nationally recognised training, under its conditions of use.
When a training product is superseded or removed, the course page, ads and metadata are updated rather than left running.
No guaranteed jobs, licences or completion times in headlines or ad copy. We write to what the course actually delivers.
We keep copies of approved ads and page changes, so you can show what was published and when if ASQA asks.
Service 01 · Websites
A training provider's website does a different job to most business sites. The course page is the product page, the booking page and a compliance document at the same time. When we scope one, the list usually looks like this.
Course code and title, duration, delivery mode, cost, funding, entry requirements, units and the next dates, in plain text near the top.
For short courses, the next available sessions and a booking path that works on a phone. Many learners book the same day they search.
A few eligibility questions before the enquiry, so your team talks to people who qualify for the funded place they asked about.
Forms go straight to the right course coordinator, with the course and campus already attached.
Where your student management system has an API, bookings and enquiries can go straight into it instead of being re-keyed.
When a qualification is superseded, the old page redirects to the new one so rankings carry across.
RTO code in the footer and on course pages, the NRT logo only where it belongs, and links to your student handbook and policies.
Tracking counts a booking or enrolment, not just a page view, so you can see which courses the site is filling.
We build on WordPress or custom PHP depending on how many courses, campuses and integrations you have. Course structure is planned before design starts, so every course is live on launch day.
Website design →Service 02 · SEO
RTO SEO is course SEO. The national course names are dominated by TAFEs and large providers, so we go after the searches a smaller RTO can actually win: the course plus a city, "near me", "online", and the specific questions learners ask. Here's the order we usually work in.
So Google can crawl and index every course, campus and venue page, and old course codes redirect properly.
Each course that you want enrolments in gets its own page, written around how learners search for it.
A page for each place you train, where people actually search with that city or suburb in the phrase.
Right category, every course listed as a service, and photos of real classes and facilities.
How long it takes, what it costs, whether it is funded, what the assessment involves. Plain answers on the course pages and in guides.
Ask every learner for a review after they finish, and reply to every one.
SEO plans start from $900 a month. We report monthly on rankings, enquiries and bookings by course.
SEO services →Service 03 · AI search
Learners increasingly ask ChatGPT, Gemini or Google's AI Overviews before they click. "How long does a Cert IV in Training and Assessment take?" "Can I do my white card online in Queensland?" "Is Cert III in Individual Support free?"
There's no special trick to being part of those answers.Google's AI features are built on the same index and ranking systems as normal search. They reward a page that answers the question plainly and a provider they can identify with confidence.
What that means for an RTO
We also track how often your RTO is named in AI answers for its main courses, so you can see whether it's moving.
AI search optimisation →Service 04 · Google Ads
Paid search works well for training because the intent is strong. Someone typing "white card course brisbane" wants a date this week. Clicks are cheap next to many industries, which makes it easy to waste money quietly.
Average cost per click, Australia
SE Ranking, Australian keyword database, September 2026. Real costs depend on location, match type, competition and quality score.
Each course group and each campus gets its own campaign and budget, so money follows the courses that fill.
"Free", "answers", "jobs", "salary" and searches for courses you don't run go in as negatives from day one. We read the search terms report every week.
Qualification intakes, start of year, end of financial year and funding rounds all move demand. Budgets should follow.
Bookings and enrolments are fed back into Google Ads where your systems allow it, so it learns which clicks turn into learners.
Every ad carries your RTO code or a link to your National Register entry, and lands on the matching course page, never the homepage.
Google Ads management →Service 05 · Meta Ads
Most people don't wake up planning to study. Facebook and Instagram reach them before they start searching, which suits qualifications with a longer decision time.
Short videos of your trainers, facilities and practical sessions. It shows what the course is actually like, in a way stock photos can't.
Qualification enquiries collected in the app, with a couple of eligibility questions, and sent straight to your team to call.
Someone who read a course page or started an enquiry and left gets reminded while they're still comparing providers.
Ad copy is written inside ASQA's rules: RTO code included, recognised and non-accredited training kept distinct, no guaranteed job outcomes. We report Meta in the same update as search.
Meta Ads management →Location
We're based in Pallara, in Brisbane's south, with an in-house team. We work with training providers around Australia, including Sydney and Melbourne, over phone and video.
A note on time zones. Queensland doesn't do daylight saving, so between October and April we're an hour behind the southern states. We book calls around your day, not ours.
Pricing
Websites
Fixed quoteIn writing, after a free 45 minute discovery call. A five-course short-course site and a multi-campus site with booking and integrations are very different builds.
Website care
From $249/moUpdates, security, hosting and small changes.
SEO
From $900/moMonth to month.
Google and Meta Ads
QuotedSized to the account. Your ad spend is paid straight to Google or Meta, not through us.
How we work
A free 45 minute call about your courses, campuses, funding contracts and where enrolments come from now.
We pull real search volumes for your courses and locations, and look at who is ranking and advertising against you.
Course pages, booking and enquiry flow, compliance items and tracking that counts an enrolment.
Google Business Profiles, SEO pages, and Google and Meta campaigns split by course and location.
Plain-English reports by course. Budget moves towards whatever is filling classes.
Frequently asked questions
Still wondering about something? Call 07 3067 8910 or 0425 879 379, Mon to Fri, 8:30am to 5:30pm.
Start with the courses people already search for. Give every course its own page with the code, duration, delivery mode, cost, funding and next dates, and set up a Google Business Profile for each place you train. Google Ads then catches people ready to book, and Meta Ads reaches people considering a qualification before they start searching.
AR Digital Solutions is run by Amann Jhamb, with an in-house team in Brisbane. We don't send the work to subcontractors overseas. We're rated 4.9 from 86 Google reviews. Call 07 3067 8910 or get in touch. Before you commit to anything, we'll look at your website, your course pages and your Google listings, and at what other providers rank for.
