The short answer
Pick the problem closest to yours below. Each guide starts with a quick answer, then walks through the checks in order, most likely cause first, with the menu paths to click. If you would rather have someone look at the account for you, our Google Ads team can review it.
Costs, billing and cancelling
- How much do Google Ads cost in Australia?: How Google Ads pricing works in Australia: cost per click, daily budgets, the 30.4x monthly cap, 10% GST and management fees explained.
- How does Google Ads billing work in Australia?: How Google Ads charges Australian businesses, where to find GST invoices, and fixes for declined payments.
- How do I stop or cancel Google Ads and get my money back?: Pause a campaign, cancel your Google Ads account or close it when an agency set it up, plus how refunds of unused balance work.
Ads not showing or not running
- Why are my Google Ads not showing?: Ads approved but not showing, eligible but not running, or no impressions? Work through these checks in order to find the cause.
- My Google Ads account is suspended. What does it mean and how do I appeal?: What each Google Ads suspension means, how to appeal the right way, and what to do if your account was hacked.
- Why is my Google ad disapproved for "destination not working"?: Why Google disapproves ads, how to fix destination not working and not crawlable errors, and how to request a review.
- Why isn't Google Ads spending my budget?: Why Google Ads underspends or says limited by budget, and what to change in bids, keywords and targeting.
Leads, tracking and campaign types
- Why is my Google Ads conversion tracking not working?: Conversions not showing, GA4 not linked or Shopify tag broken? Step-by-step checks to get Google Ads tracking working again.
- I'm spending money on Google Ads but getting no leads. What's wrong?: Clicks but no calls or forms? Twelve checks to run on an Australian Google Ads account before you change anything else.
- Why am I getting spam leads from Google Ads?: Why Google Ads sends fake form fills and bot leads, and the form, campaign and tracking fixes that cut them down.
- Is Performance Max worth it for a small business?: When Performance Max works for Australian small businesses, when it wastes money, and what to check before turning it on.
When you want it fixed for you
These guides are written so you can fix most problems yourself. If the checks do not find the cause, or you would rather not spend the afternoon on it, our in-house team in Pallara, Brisbane can take over. See Google Ads management or Google Ads audit, or book a free 45-minute call.
About these guides
Written by Amann Jhamb, Director of AR Digital Solutions, 17 years in web design, SEO and paid ads. Each guide was checked against the official platform help pages on 3 November 2026 and shows its own sources. Platforms change their menus often, so tell us if a step no longer matches what you see.