The short answer
A solar company needs a website that separates homeowners from trade or business buyers, a quote form that collects roof and power bill details, and pages that answer cost and battery questions honestly. We design and build that site in-house, run the SEO and Google Ads, and use Meta campaigns for the long research phase.
One search term, two different buyers
The word solar covers people who have almost nothing in common. A homeowner in a new estate wants to know what a system costs, whether a battery is worth it and who will turn up on install day. A builder or electrical contractor wants product, pricing structure and confidence that stock will be there next month. A business owner looking at a warehouse roof sits somewhere in between, with a longer approval process and a spreadsheet.
Most solar websites try to speak to all of them from one homepage. You can spot it quickly: a roof photo, a line about clean energy, then a menu that mixes "Get a quote" with "Wholesale enquiries" and leaves the visitor to sort themselves out. Our first job on any solar project is to decide which buyer the site leads with, then give the second one its own properly built path.
How a homeowner searches for solar
Residential solar is a considered purchase. The searches change as someone moves from curious to ready, and each stage needs a different page. This is the pattern we plan content around:
| Stage | Typical searches | What they expect to find |
|---|---|---|
| Early research | "how much does a 6.6kw solar system cost", "is solar worth it in brisbane" | A real price range with what changes it, not a "call for pricing" wall |
| Battery questions | "solar battery rebate qld", "do i need a battery with solar" | A dated, plain explanation of the current scheme and when a battery makes sense |
| Comparing installers | "solar installers near me", "solar company reviews brisbane" | Reviews, photos of finished installs, accreditation details and a named contact |
| Brand checks | "[panel brand] vs [panel brand]", "[inverter brand] warranty" | Honest comparisons and how warranty claims are handled in practice |
| Ready to buy | "solar quote [suburb]", "[your company name] reviews" | A short quote form, response time and proof you install in their area |
Notice how little of that is about clean energy. People search for cost, risk and trust. A site that answers those three things in plain language usually outperforms a better looking one that does not.
What a solar website needs
This is the checklist we work through when we plan a solar site with the owner.
- A fork above the fold that sends households and trade buyers down separate paths.
- A quote form that asks for postcode, roof type, storeys, single or three phase power, approximate quarterly bill and battery interest, so the first call is a useful one.
- Install photos labelled with suburb and system size, taken by your crew rather than pulled from a stock library.
- Accreditation and licence details stated clearly with numbers, plus who on your team holds them.
- A warranty page that separates panel, inverter and workmanship cover and explains who a customer calls when something fails.
- Pages for each system type you actually sell: residential, battery add-ons, commercial rooftops.
- For wholesale: product range, minimum orders, lead times, warranty support and a trade enquiry form that never shows to homeowners.
- A dated note on any rebate or incentive content, reviewed whenever the rules change.
We design and build in-house in Pallara and host on our own server. See web design Brisbane for how a build runs, and eCommerce websites if you sell product online.
SEO for solar companies
Solar SEO is mostly local and mostly about evidence. Suburb pages are where many installers go wrong: twenty near-identical pages with the suburb name swapped are exactly what Google's spam systems are built to ignore. A suburb or region page earns its place when it shows real jobs there, the roof styles and local conditions your team deals with, and a review from a customer in that area. If you have not installed anywhere near a suburb, we do not write a page for it.
The other half is answering cost and battery questions better than the comparison sites do. Those pages need a date on them and an owner who checks them, because incentive rules change and stale advice costs trust. Our SEO service covers the technical and content work, and every new engagement starts with an SEO audit so we know what the site already ranks for.
Google Ads and Meta do different jobs
Google Ads catches people who are already searching for a quote. For solar we keep campaigns tight to buying terms in the areas you install, send them to the matching landing page instead of the homepage, and add negative keywords early: jobs, courses, DIY kits and second hand panels all burn budget otherwise. More on that at Google Ads Brisbane.
Meta suits the long research phase. A homeowner who saw a short video of an install in their area, or an explainer about batteries, is more likely to recognise your name later. The catch is lead quality. Instant lead forms on Meta are easy to submit, so we add qualifying questions and follow up quickly rather than chasing raw lead numbers. See Meta Ads.
What Dayton Solar showed us
Dayton Solar came to us with no website at all. Every enquiry came through people who already knew them, while they sold wholesale product to installers and installed systems for households and businesses. We built the B2B website first, then the wholesale products platform, then the search work pointing at both, with the site splitting the two audiences early.
Dayton reported website traffic up 70% within the first three months of launch and organic leads up 50%. Those figures are client reported, not independently audited, and growth from a standing start is easier than growth on an established site. The full write-up is in the Dayton Solar case study.
Pricing and where to start
Every project starts with a free 45-minute discovery call with Amann Jhamb, then a written, fixed quote for the build. SEO plans start from $900 a month, month to month with 30 days notice. We do not publish solar packages because the right mix depends on whether you lead with residential, commercial or wholesale. You can book a call directly or read more on SEO pricing.