The short answer
We design and build websites for Homebush West businesses that serve customers in more than one language, from a single page for a grocer through to an online store or a booking site for a migration or education practice. Every build includes Australian hosting and training, and there's no lock in contract.
One strip of shops, several languages at the counter
Walk out of Flemington station and along The Crescent and you'll hear Nepali, Hindi and English inside a couple of blocks. Homebush West has become a centre for Sydney's Nepalese and South Asian community, and the business mix follows: grocers with spice and lentil aisles that run the length of the shop, momo and thali restaurants, money transfer counters, education consultants, migration practices, allied health clinics and the wholesale produce trade spilling out of Sydney Markets next door.
That mix changes what a website has to do. A student who arrived in Sydney four months ago might search in English because that's what Google suggests, then trust a business more when the page they land on explains fees in Nepali. Their parents, visiting from overseas, might not read the English at all. Meanwhile a customer from Strathfield or Lidcombe who has never been to The Crescent needs plain English directions and parking information.
So a Homebush West site usually serves two or three audiences at once. Most sites here handle that by bolting a translate button onto the footer, which is the weakest option available.
Building a site that works in more than one language
Write the important pages properly, not by machine.
Auto translation gets menus, visa terms and dosage instructions wrong, and a Nepali speaker spots it in one line. We build separate language versions of the pages that matter most, written or checked by a fluent speaker you nominate, and leave the rest in English.
Get the scripts to render.
Devanagari script needs fonts that load quickly and don't collapse into boxes on older Android phones. We test on the cheap handsets your customers actually carry.
Give each language its own address.
A page at /ne/ with its own title and description can be found in search. A translate widget can't.
Spell names the way people search them.
Momo and momos. Dal bhat and daal bhaat. We put the common spellings in the copy so the page matches however someone types it.
Keep the practical details identical everywhere.
Opening hours, the nearest exit from Flemington station, and whether you take card must match across every language and your Google listing.
For shops that sell online, we build on Shopify with delivery zones that reflect where your customers live, which may be well beyond Homebush West. The website design page covers platforms and what's included in every build.
What search looks like from Flemington station
Search results for this pocket overlap heavily with Strathfield, Homebush and Lidcombe, because Google treats them as one area for most people standing near the station. A restaurant on The Crescent competes in the map results with places a kilometre or two away.
The good news is that competing sites here are often thin. Many businesses rely on a Facebook page and a listing that hasn't been updated since opening day. A fast site with clear pages for each service, each language and each cuisine is often enough to move ahead of neighbours. Competition gets tougher for migration and education terms, because those searches are Sydney wide and larger firms spend heavily on them.
Around the markets and beyond
We also build for businesses in Flemington, Strathfield, Lidcombe, Homebush and Sydney Olympic Park, and further out in Rosehill and Lurnea. See our service areas for the full list.
From first call to launch
Work out who reads the site
We ask which languages your customers use, which questions they ask at the counter and which pages need a fluent writer.
Agree a fixed scope
Pages, languages, features and dates in writing, with one price and no surprise variations.
Review on your own phone
You check the staging site in each language before anything goes live, and so does your nominated reader.
Launch and keep it current
Hosting in a Sydney data centre, training for whoever updates prices, and Managed Support replying in 1 to 3 hours.
Why businesses here work with us
Developers who build it properly.
Our AWS certified developers handle language versions, fonts and online stores in house, not through a template.
One account manager.
One person knows your site, your languages and your last change request. You don't explain it twice.
"We tried a website before and nobody used it. Why would this one be different?"
The first one usually means it was written for one audience and your customers were another. We'll look at what you had and tell you why before quoting anything new.