Website Design · 7 min read

Does my website need to be accessible in Australia?

If you sell goods or services online, your website is covered by disability discrimination law. Here is what that means in practice and how to check your site today.

Illustration of a web team testing a website with a keyboard, a screen reader and a colour contrast checker

Quick answer

The Disability Discrimination Act 1992 covers goods and services provided online, including business websites. The Australian Human Rights Commission's 2025 guidance recommends meeting WCAG 2.2 at Level AA as a minimum, so that is the practical target. Start with alt text, colour contrast, keyboard use and form labels. This is general information, not legal advice.

Accessibility means people with disability can use your website: someone using a screen reader, someone who cannot use a mouse, someone with low vision who zooms to 200%. This guide explains the rules in plain English, gives you ten checks you can run today and covers the common fixes on WordPress. It is part of our Website help centre.

Not legal advice: if you have received a complaint or need to know your legal position, talk to a lawyer.

WCAG in plain English

The Web Content Accessibility Guidelines (WCAG) are published by the W3C, the body that sets web standards. The current version, WCAG 2.2, became a W3C Recommendation in October 2023 and was updated in December 2024. It is built on four principles, often shortened to POUR: content must be perceivable, operable and understandable, and it must work reliably with browsers and assistive technology.

Each rule is called a success criterion and has a level. Level A is the bare minimum, AA is the level most laws and policies point to, and AAA is the strictest. When people say "WCAG compliant" they almost always mean 2.2 AA.

WCAG 2.2 is backwards compatible: a site that meets 2.2 also meets 2.1 and 2.0. It added nine new criteria, several aimed at mobile and cognitive accessibility, such as minimum tap target sizes and not making people re-enter information they already gave you.

The Australian legal context

The Disability Discrimination Act 1992 (DDA) makes it unlawful to discriminate against people with disability when providing goods, services and facilities. The Australian Human Rights Commission has long taken the view that this includes services delivered through websites and apps.

In 2025 the Commission released its Guidelines on equal access to digital goods and services, replacing its older advisory notes. They recommend that organisations conform with WCAG 2.2 at a minimum of Level AA. If a developer or platform built your site, it is still your business providing the service to customers, so treat accessibility as your responsibility rather than theirs.

WCAG itself is not written into the DDA for private businesses, so there is no "certificate" that makes you compliant. What WCAG 2.2 AA gives you is a recognised benchmark. If someone believes they were discriminated against, they can lodge a complaint with the Commission, which usually starts with conciliation.

Ten quick checks you can run today

You need a browser, a keyboard and about an hour. These catch the problems we see most often on small business sites.

  1. Alt text on images. Every meaningful image needs a short description of what it shows. Decorative images should have empty alt text so screen readers skip them. (WCAG 1.1.1)
  2. Colour contrast. Normal text needs a contrast ratio of at least 4.5:1 against its background; large text needs 3:1. Pale grey text on white and white text on light photos usually fail. Free contrast checkers will give you the ratio. (1.4.3)
  3. Keyboard only. Put the mouse away and press Tab through the page. Can you reach the menu, every link, the form and the submit button, and open dropdowns with Enter? (2.1.1)
  4. Visible focus. As you Tab, can you always see where you are? If the outline disappears, or a sticky header or chat bubble covers the focused item, keyboard users get lost. (2.4.7 and 2.4.11)
  5. Form labels. Every field needs a visible label that stays put, not just placeholder text that vanishes when you start typing. (3.3.2)
  6. Error messages. Submit the form with a mistake. Does it say in words which field is wrong and how to fix it, not just turn a box red? (3.3.1)
  7. Headings in order. One H1 per page, then H2s and H3s that outline the content. Screen reader users jump between headings, so do not pick a heading level because of its font size. (1.3.1)
  8. Link text that makes sense alone. "Click here" and "Read more" repeated ten times tell a screen reader user nothing. Use "Read our NDIS pricing guide" instead. (2.4.4)
  9. Zoom and reflow. Zoom your browser to 200%, then to 400%. Text should still be readable and the page should reflow to one column without sideways scrolling. (1.4.4 and 1.4.10)
  10. Captions on video. Pre-recorded videos with speech need accurate captions. Automatic captions are a starting point; check and correct them. (1.2.2)

On phones, also check tap targets. WCAG 2.2 asks for interactive targets of at least 24 by 24 CSS pixels, or enough spacing around smaller ones (2.5.8). Tiny social icons squeezed together are a common fail.

Common problems and fixes

What you seeWhat it meansHow to fix itHow long it takes
Images with no alt text or file names as alt textScreen readers announce nothing usefulAdd descriptions in the media library or image block1 to 3 hours for a small site
Light grey or brand-colour text that is hard to readContrast below 4.5:1Darken the text colour in the theme settingsUnder 1 hour
No outline when tabbingThe theme removed focus stylesAdd a clear focus style in the theme CSSUnder 1 hour
Form fields with placeholders onlyNo proper labelsTurn on visible labels in the form plugin settingsUnder 1 hour
Menu or popup cannot be closed by keyboardBuilt for mouse onlyFix the component or replace it2 hours to a day
Headings used for styling, levels skippedPage outline makes no senseRe-assign heading levels in the editor1 to 2 hours

Common fixes on WordPress sites

  • Alt text: in Media, open each image and fill in the Alternative Text field. Alt text added in the media library may not update images already placed in pages, so check the image block too.
  • Themes: the WordPress.org theme directory has an "accessibility-ready" tag. A theme with that tag is a better starting point, though your content can still introduce problems.
  • Page builders: builders make it easy to choose headings by size and to add sliders, animations and icon-only buttons. Check each widget's heading level and give icon buttons a text label.
  • Forms: most form plugins can show labels above fields and announce errors properly once those options are switched on.

Accessibility and speed often improve together, because both reward lighter, cleaner pages. See why your website is slow, and if you are choosing a platform for a rebuild, WordPress vs Shopify vs Wix.

Accessibility overlays and plugins

Overlays are scripts that add a toolbar or claim to fix accessibility automatically. They cannot rewrite missing alt text meaningfully, repair a menu that traps keyboard users, or fix a form with no labels. People who rely on screen readers or keyboard navigation already use their own assistive technology, so what they need is a site that is built properly underneath.

Automated checkers are still useful for finding problems. Just treat them as a first pass. As the W3C puts it, "Web accessibility evaluation tools can not determine accessibility, they can only assist in doing so." Real testing means a keyboard, a screen reader and a person checking the results.

Why it matters for NDIS providers

If you provide NDIS services, people with disability are your customers, and many of them, or their support coordinators and families, will use your website to decide whether to contact you. A site they cannot use sends them to the next provider. For NDIS providers, accessibility is part of the service, not an extra.

When to get help

A specialist will test key templates against WCAG 2.2 AA with a keyboard and screen reader, list each failure with the criterion it breaks, and fix the theme so problems do not come back with every new page. If your checks above turned up more than a few issues, or a menu or form fails the keyboard test, get it looked at.

Talk to our web design team about accessibility

About this guide

Written by Amann Jhamb, Director of AR Digital Solutions, 17 years in web design, SEO and paid ads. Last checked: 3 November 2026 against W3C: Web Content Accessibility Guidelines (WCAG) 2.2. Change note: first published 3 November 2026. Part of our Website help centre.

FAQs

Frequently asked questions

Still wondering about something? Call 07 3067 8910 or 0425 879 379, mon to fri, 8:30am to 5:30pm.

  • WCAG is not written into law for private businesses, but the Disability Discrimination Act covers services provided online. The Australian Human Rights Commission recommends WCAG 2.2 Level AA as the minimum to aim for. For your own legal position, get legal advice.

Ready for a website that brings in work?

Tell us what you need and we'll show you how we'd approach it. No pressure, just a straight answer about what will work for your business.

Last updated on