The short answer
Facebook ads are paid placements bought through Meta Ads Manager and delivered across Facebook, Messenger, Instagram and the Audience Network. AR Digital Solutions is a Meta Business Partner. We work out the offer, make the creative, build the campaign, set up tracking and report on enquiries rather than reach.
What you get
An offer we've argued about before it runs.
The first session is about what you're promising, not targeting.
Structure built for the outcome you asked for.
Objective, ad sets and budget arranged around leads or sales, not engagement.
Creative in batches.
Several concepts per launch, static and video, with variations built on whichever wins.
Pixel and Conversions API.
Server side events matched to what counts as a sale, live before spend starts.
Audiences, including the ones you exclude.
Existing customers kept out so you stop paying to reach them.
Somewhere for the click to land.
Your site, or a landing page repeating what the ad promised.
Boosting a post and running a campaign are different products
Nearly every business that tells us Facebook ads don't work has been boosting posts. That isn't a failure of judgement. The button sits under the post, it costs twenty dollars, and Meta built it to be the easiest thing on the platform to do. It just isn't the same product.
Boosting pays to show a post you already published to more people, optimised by default for engagement. Meta then finds the users most likely to react or comment. Those people are cheap to reach. They're also, mostly, people who react to things rather than people who buy things. You get 140 reactions and no way to tell whether one enquiry came from it. One creative, no ad set logic, no exclusions, nothing to learn from.
A campaign starts at the outcome and works backwards. The objective is leads or sales, the conversion event fires through the pixel and Conversions API, and budget moves toward whatever works. Several creatives run against one audience so you learn which hook does the job, existing customers are excluded, and retargeting sits behind the cold traffic.
How to tell which one you're running.
Open Ads Manager rather than your Page and check four things. Are campaigns named after posts, with dates Meta generated, or after offers and audiences. Does the results column say post engagements rather than leads or purchases. Is more than one ad live in any ad set. Does Events Manager show a lead or purchase event firing this week. Posts, engagements, one and no means you've been buying reactions.
The offer moves the numbers more than the targeting does
Meta's delivery system finds buyers on its own now, and in most accounts we take over it does that better than the interest stack someone built by hand in 2019. Targeting is rarely where the gains are anymore.
Nobody opened Facebook to buy from you, so you're interrupting a stranger between a school photo and a Marketplace listing. "Get a free quote" is not an offer. Every competitor says it, and it asks for effort before giving anything back. What works is specific and slightly uncomfortable to give away. A fixed price on a defined job, or a number they can check before speaking to anyone.
So run this before touching anything else. Keep your best creative and your audience, and put two offers against each other with enough budget for a readable number of conversions. The gap between them is usually wider than anything we've won rebuilding audiences.
How a campaign runs
We pull the account apart
Past objectives, pixel health, what the last agency optimised for. You get that read first.
We settle the offer and the page
What you're promising and where the click lands. The slow part, and it should be.
We build tracking, then launch
Pixel and Conversions API, then several concepts against a clean structure with enough budget to clear the learning phase.
We refresh on a schedule
New creative goes in before performance drops, not after.
Who this suits, and who it doesn't
Local service businesses with a catchment worth saturating. eCommerce brands with margin. Finance and property firms where one client pays for a year of spend. Buyers over 35 especially, since that's where Facebook's Australian audience sits. Younger audience and a visual product, start with Instagram ads.
It suits you less if your offer only makes sense to someone already searching.
Why clients pick us for Meta
Meta Business Partner, creative made in house.
Copy, design and media buying happen in one office, so a new concept takes days rather than a fortnight of emails.
A dedicated account manager.
One person who knows your margins and the campaign you tried last winter.
No lock in contracts.
Month to month. If the account isn't working, you leave.
"We tried Facebook ads and lost money."
Most people who say that were boosting, or sending traffic to a home page, or running a pixel that quietly stopped firing after a site rebuild. We find out which before you spend again.