The short answer
Good accountant website design shows your qualifications and Tax Practitioners Board registration, explains services by client type, gives a fee guide where you can, and makes booking a first meeting simple. It should also give clients a secure way to send documents, so tax file numbers and statements never travel by plain email.
Most accounting firms still win a lot of work through referrals. Referrals check your website too. A business owner told to "ring my accountant" will look you up first, and an outdated site with a stock photo of a calculator makes that call less likely. A good website confirms the referral and gives the person a reason to book.
What clients check before they call
- Who will do my work. Partner and team profiles with photos, qualifications and professional body memberships such as CA ANZ, CPA Australia or IPA, shown only where they are current.
- Whether you handle clients like me. Sole traders, companies and trusts, SMSFs, property investors, not-for-profits. Many firms also serve particular industries, such as trades or medical practices, and that deserves its own page.
- Roughly what it costs. Fixed fee packages, a starting price for individual returns or a clear explanation of how you quote. Clients compare firms on this.
- How we will work together. In person, by video or fully online, and which software you support, such as Xero, MYOB or QuickBooks.
TPB registration on your website
Only registered tax agents and BAS agents can advertise tax agent or BAS services for a fee, and the Tax Practitioners Board can penalise unregistered advertising. Clients can check any practitioner on the TPB public register, so we put your registration details where they can find them: in the footer and on the about page, with a link to the register.
If you use the TPB's registered tax practitioner symbol, its guidelines require it to appear with your registration number and the correct type of registration, at a minimum size (136 pixels wide on screen). We place it to meet those rules. For bookkeepers, the difference between bookkeeping and BAS services matters: if you lodge BAS for clients, say you are a registered BAS agent; if you do not, make sure the wording does not suggest you do.
Secure document uploads and client portals
Accounting websites handle sensitive information, and tax file numbers have their own rules under the Privacy Act. Contact forms should never ask for a TFN, and email is a poor way to send bank statements and ID. We design a clear "send us your documents" path that hands clients to a secure portal: the one built into your practice management software, or a separate e-signing and upload tool you already use. We explain the steps in plain English for clients who find portals confusing.
We can also connect booking tools so new clients choose a meeting time, and set up forms that send enquiries to the right partner. For firms that want deeper links between the website and their systems, see our Xero and QuickBooks integrations.
Service pages that explain the work
A single "Services" page listing tax, bookkeeping, payroll and advice gives clients and search engines very little. We design a page for each main service and each main client type, with what is included, what the client needs to provide, deadlines that matter and how fees work. Plain answers to common questions (when a company tax return is due, what records a sole trader should keep) show competence without giving personal advice. The search side of these pages is covered on our SEO for accountants page, and our guide to digital marketing for accountants covers the wider picture.
Built for tax time
Accounting sites get their heaviest use from July to October, which is the worst time for a slow page or a broken form. We host on our own managed server, keep sites fast on mobile, test every form before launch and apply security updates through website care. Firms that rely on the website for new individual tax clients should see the difference when the season starts.
How we build an accounting firm website
We start with a free 45-minute discovery call with Amann Jhamb, our director, who has 17 years in web design and SEO. You get a written fixed-price quote, and the figure on it is what you pay. Most five page brochure sites we build land between $900 and $2,500, and a typical small business site takes 1 to 2 weeks once content is ready. Website care, covering hosting, updates, security and small changes, starts from $249 a month.
Our in-house team works from Pallara in Brisbane, and we build for firms across Australia. See our web design in Brisbane page, professional services work, or book a discovery call.