The short answer
LinkedIn growth is the work of building B2B pipeline through personal and company profiles, using content, direct outreach and paid campaigns. AR Digital Solutions writes the content with your founders, runs the outreach, manages LinkedIn ads and reports on conversations rather than follower counts.
What you get
Profile work on the people, not just the page.
Headline, banner and featured links rewritten so a buyer knows what you do in five seconds.
A content programme run off interviews.
Half an hour of your time becomes weeks of posts that still sound like you.
Outreach that reads like a person wrote it.
Connections and follow ups handled manually, at a volume that won't get the profile restricted.
LinkedIn ads.
Lead gen forms, account lists, retargeting and events through Campaign Manager.
A company page doing its actual job.
Proof, hiring and ad serving, kept current so it doesn't undermine the rest.
Leads landing in your CRM.
Form submissions piped through by our apps and integrations team, not downloaded as a spreadsheet once a fortnight.
The founder's profile will beat the company page, and that's worth planning around
Run the same post from a company page and from the founder's profile and the founder wins, usually by a wide margin. People follow people. A comment from a named person gets a reply, one from a logo gets ignored, and a personal network compounds because every connection is a relationship rather than a follow.
That doesn't make the page pointless. You can't run ads without one, buyers check it before a first meeting, and candidates read it before applying. Treat it as the proof asset and stop expecting it to generate demand.
Who posts.
The founder, plus one or two people who do the work and can speak about it. Not the whole team, and not marketing posting as "we". Three people posting consistently beats fifteen accounts that go quiet in March.
What they post.
The deal that fell over and what you learned. A number from inside the business. The question you get asked every week, answered properly. An opinion about how your industry does something badly, which is the post that gets argued with and therefore seen. Not quotes, not "delighted to announce".
Cadence.
Two or three posts a week, held for months. Daily for a fortnight then silence is worse than nothing.
Where outreach fits.
Alongside the content, not instead of it. The sequence is unremarkable: read the profile, engage with something they posted, connect without a pitch attached, and ask for a conversation only once there's a reason to. Reference something specific or the message reads as a template, because it is one. Keep daily volumes modest and do it by hand. The tools promising 200 connections a day get profiles restricted, and that restriction lands on the founder's account. Content is what makes outreach work, since almost everyone checks the profile before replying.
LinkedIn ads cost several times what Meta does
Expect a click to cost multiples of the same click on Facebook, with cost per lead following. That isn't a setup fault. You're bidding against recruiters and enterprise software companies whose customers are worth six figures, over far less inventory, and targeting by job title, seniority and named account is the premium you're paying for.
It's still worth paying when the arithmetic supports it. A five figure deal value covers a lot of expensive clicks. So does an account list you can name, a retargeting audience of people who already read three pages of your site, or a vacancy that's costing you money. Lead gen forms help, since they prefill from the member's profile, though the leads need qualifying first.
It isn't worth it for a consumer product, a low ticket sale, or a business that can't describe its buyer beyond "small businesses". If the numbers don't hold up we'll say so and put the budget into search or Meta instead.
How a programme runs
We work out who the buyer is
Titles, industries, company size, and the trigger that makes them start looking.
We fix the profiles and the page
Before any traffic arrives, since everything else sends people there.
We start content, then outreach
Posts run first, so the profile has something on it when connection requests go out.
We add paid once organic shows the angles
The posts that landed become the ads, which beats guessing.
Who this suits, and who it doesn't
Professional services, B2B software, commercial trades and suppliers, recruiters and consultants, and anyone whose average client is worth five figures or more. It works best when a senior person is willing to be visible.
It isn't for consumer products, local retail, or businesses where nobody wants their name on anything. If that's you, marketing consultation will point you at a better fitting channel.
Why clients pick us for LinkedIn
We write with you, not about you.
Interview based content, approved before it posts, in your voice rather than an agency one.
Ads and content run by the same team.
So paid campaigns use messages that already earned attention organically.
No lock in contracts.
Month to month. The profiles, the content and the ad account are yours.
"I don't want to become a LinkedIn influencer."
Nobody's asking you to. This is two or three posts a week about work you already do, aimed at a few hundred buyers rather than an audience.