The short version
When rank tracking started on 4 September 2025, none of the 9 keywords tracked at the time were on page one of Google. As of 17 September 2026, 6 of 68 tracked keywords are on page one and 16 are in the top 30. (Source: SE Ranking rank tracking, Google Australia.)
What we did for Waterproof Co.
- Website designPlanned, designed and built by our own team, then kept up to date.
- SEOTechnical fixes, content and links, reported by enquiries not rankings.
What we delivered
The search work is the part with the tidiest numbers, but it was never the whole job for Waterproof Co.. We designed and built the website, structured for search from the first wireframe rather than optimised after the fact. The SEO programme runs on top of that: technical fixes, content written for the searches that actually turn into enquiries, and links earned in the client's own market.
Because one team does all of it, the site, the search work and the ads pull in the same direction.
The client
Waterproof Co. provides waterproofing work, and the keywords we track show a focus on Brisbane. Along with general waterproofing, the tracked set includes remedial waterproofing, concrete coatings, asbestos encapsulation and ground improvement.
The challenge
Waterproofing is a hard market to stand out in. Big searches like “waterproofing brisbane” are contested by many established contractors, and a newer site can take a long time to break through. Meanwhile, a business still needs people who hear its name to find it easily online.
Social media is another gap for most trade businesses. Posting regularly takes time that crews on site simply don’t have, so accounts go quiet for months.
What our team did
In April 2026 our team delivered a 200-day social media content pack for Waterproof Co., supplied as a Word document and a PDF. It gives the business a ready-made supply of posts, so it can stay active without writing something new every day.
On the search side, we set up rank tracking for 68 keywords across three groups: core waterproofing, remedial waterproofing, and related services such as coatings and asbestos encapsulation. That gives the business a clear picture of where it stands on each service.
Results
- 0 of 9 tracked keywords on page one on 4 September 2025
- 6 of 68 tracked keywords on page one today, with 16 in the top 30
- #1 for “waterproof co” and “waterproof co.” (about 320 searches a month)
- #2 for “the waterproofing company” (about 20 a month)
- #7 for “asbestos encapsulation services brisbane”
- #29 for “waterproofing specialists brisbane” (about 10 a month), up from #80 when tracking began
We’ll be straight about this one. Most of the page-one results are brand searches, which matter because people who hear the name can now find the business first. The broader service terms are still a work in progress, and “waterproofing brisbane” is not yet in the top 30.
Source: SE Ranking rank tracking, Google Australia, as of 17 September 2026. Rankings change and past results aren’t a promise of future ones.
Fun fact
The hashtag was proposed on Twitter in 2007 by Chris Messina. It’s now a normal part of how trade businesses tag their project photos.
Marketing tip (lesson learned)
Search your own business name on Google this week. If you’re not the first result, fix that before chasing bigger keywords. Word of mouth only works if people can find you when they look you up.
Related services
We help trade businesses with marketing for tradies, from content plans to search. When you’re ready to go after service searches, our SEO services in Brisbane and local SEO work are built for that.