The short version
When rank tracking started on innovarebuilders.com.au on 19 March 2025, 4 keywords were on page one of Google, all of them brand terms. As of 17 September 2026, 40 of its 190 tracked keywords are on page one, and across the four tracked Innovare sites 48 of 270 tracked keywords sit on page one. (Source: SE Ranking rank tracking, Google Australia.)
What we did for Innovare Group
- Website designPlanned, designed and built by our own team, then kept up to date.
- SEOTechnical fixes, content and links, reported by enquiries not rankings.
- Google AdsCampaigns built, tracked and optimised by our in-house team.
- Meta AdsFacebook and Instagram campaigns, creative and audiences managed by us.
What we delivered
The search work is the part with the tidiest numbers, but it was never the whole job for Innovare Group. We designed and built the website, structured for search from the first wireframe rather than optimised after the fact. The SEO programme runs on top of that: technical fixes, content written for the searches that actually turn into enquiries, and links earned in the client's own market. We also run the paid side, Google Ads for people already searching and Meta Ads for the people who are not yet, and report both in the same plain-English update as the organic numbers.
One team, one report, one number that matters: enquiries.
The client
Innovare Group covers a wide spread of construction work: new homes, commercial and industrial builds, waterproofing, remedial and restoration work, roofing, demolitions and renovations. Each business line gets its own website, tied together by a group hub and a shared brand.
The challenge
Construction companies with several trades often end up with one crowded website, or a handful of sites that look like they belong to different businesses. Neither helps much on Google. Someone searching “remedial builder” wants something very different from a luxury home buyer.
Two of the Innovare sites already existed before we started, and they didn’t match the rest of the brand. So the job was partly new build and partly restructure.
What our team did
We started with an SEO audit of Innovare Builders and a full digital strategy. That covered a hub-and-spoke site structure, a 26-week rollout in seven phases, Google Business Profile setup, a GoHighLevel CRM pipeline and rules for how the sites link to each other. We also produced a brand identity guide so all eight verticals share one design system.
For Innovare Builders, keyword research gave us 54 service keywords and 40 suburb keywords, which became a 117-page sitemap: 17 service pages, 40 suburb pages, 50 blog articles and supporting pages. Our team has written about 19,700 words across 15 core service pages so far. FAQ sections are written to answer questions clearly for Google’s AI Overviews.
The sites are flat HTML with PHP includes for shared headers and footers.
Results
Innovare Builders (innovarebuilders.com.au), tracked since 19 March 2025:
- 4 brand keywords on page one at the start
- 40 of 190 tracked keywords on page one today, with 129 in the top 30
- #1 for “remedial builder” (about 320 searches a month)
- #2 for “warehouse fit-out” (about 140 a month)
- #2 for “factory fit-out” (about 90 a month)
- #1 for “expert factory fit-outs brisbane” and #3 for “heritage restoration brisbane” (about 10 a month)
Newer sites (tracking started late August 2026, so this is a snapshot, not a trend):
- innovarerenovations.com.au: 2 of 32 tracked keywords on page one, 5 in the top 30
- innovareremedial.com.au: 2 of 25 on page one, 6 in the top 30, including #8 for “council order rectification Brisbane”
- innovarewaterproofing.com.au: 4 of 23 on page one, 8 in the top 30, including #9 for “concrete protective coatings Brisbane”
Combined across all four sites: 270 tracked keywords, 48 on page one, 25 in the top 3 and 148 in the top 30.
Source: SE Ranking rank tracking, Google Australia, as of 17 September 2026. Rankings change and past results aren’t a promise of future ones.
Fun fact
The .au country domain was first delegated in March 1986. Australians have been able to register direct .au domains (like yourname.au) since March 2022.
Marketing tip (lesson learned)
If you run more than one trade, give each one its own clear home online, but keep the logo, colours and page layout the same everywhere. Customers should be able to tell at a glance that your roofing site and your renovations site belong to the same trusted company.
Related services
See how we help construction and building companies get found, or talk to us about website design in Brisbane for a single site or a whole network. Ongoing SEO services in Brisbane keep those pages working once they’re live.