Brij N Co: SEO for an exhibition stand builder across three cities

The short version

When rank tracking started on 30 January 2026, 12 keywords were on page one of Google. As of 17 September 2026, 55 of 159 tracked keywords are on page one and 32 are in the top 3. (Source: SE Ranking rank tracking, Google Australia.)

What we delivered

The search work is the part with the tidiest numbers, but it was never the whole job for Brij N Co. We designed and built the website, structured for search from the first wireframe rather than optimised after the fact. The SEO programme runs on top of that: technical fixes, content written for the searches that actually turn into enquiries, and links earned in the client's own market. We also run the paid side, Google Ads for people already searching and Meta Ads for the people who are not yet, and report both in the same plain-English update as the organic numbers.

The result is a marketing setup the client can call one number about.

The client

Brij N Co is a design and build company for trade shows and retail spaces. Their work covers exhibition stand builds, retail fitouts, custom displays, cabinetry and event hire, and they operate in NSW, Victoria and Queensland.

The challenge

Exhibition stand buyers usually search by city, and they’re often on a deadline for a specific show. A business that works in three states needs to show up in each city’s results, not just the one where it’s based. Most of these searches are low in volume, so every one that brings in a real enquiry counts.

There was a practical challenge too. The SEO tasks would be done by Brij N Co’s own staff, who aren’t SEO specialists. Instructions had to be clear enough to follow step by step.

What our team did

We built a master keyword document of 172 keywords across 13 service categories, sorted by priority. Then we wrote an SEO task list with 34 detailed Phase 1 tasks, each with paste-ready copy, click-by-click WordPress steps and a clear “done” check. Phases 2 and 3 are outlined for later.

The tasks cover schema and technical setup, a homepage copy rewrite, new quick-win pages, city page rewrites for Sydney, Melbourne, Brisbane and the Gold Coast, six project case studies and directory submissions. We also compiled 200 days of Google Business Profile posts, sorted by city.

Reporting runs through a quarterly SEO report and a SERP tracking summary that shows position history for each keyword.

Results

• 12 keywords on page one on 30 January 2026, among those tracked at the time
• 55 of 159 tracked keywords on page one today, with 82 in the top 30
• #2 for “exhibition stand sydney” and “exhibition stands sydney” (about 170 searches a month each)
• #1 for “custom exhibition stands melbourne” (about 70 a month)
• #2 for “exhibition displays melbourne” (about 70 a month)
• #2 for “exhibition stand builders sydney” (about 70 a month), up from #5 when tracking began
• #3 for “exhibition stand builders brisbane” (about 30 a month)

The Sydney and Melbourne results stand out because the business has been able to compete outside its home market. Several terms that sat around #8 to #10 in January are now in the top 3.

Source: SE Ranking rank tracking, Google Australia, as of 17 September 2026. Rankings change and past results aren’t a promise of future ones.

Fun fact

W3Techs data shows WordPress powers more than 40% of all websites. That’s handy when your own team is making the SEO changes, because good WordPress instructions are easy to follow.

Marketing tip (lesson learned)

If your staff are doing SEO tasks, write each one with a finish line. “Add FAQ schema to the Melbourne page and check it in Google’s Rich Results Test” gets done. “Improve the Melbourne page” usually doesn’t.

Related services

Our SEO services in Brisbane include retainers like this one, where we plan the work and your team can help deliver it. If you’re not sure where to start, an SEO audit is a good first step, and you can see more about how we work with fitout and building companies.

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