The short version
As of 17 September 2026, 36 of Acme’s 176 tracked keywords are on page one of Google and 13 are in the top three, many of them regional travel, transport and personal care terms. (Source: SE Ranking rank tracking, Google Australia. Tracking in this project only started on 16 September 2026, so this is a current snapshot, not a before and after.)
What we did for Acme Support Services
- Website designPlanned, designed and built by our own team, then kept up to date.
- SEOTechnical fixes, content and links, reported by enquiries not rankings.
- Google AdsCampaigns built, tracked and optimised by our in-house team.
- Meta AdsFacebook and Instagram campaigns, creative and audiences managed by us.
What we delivered
The search work is the part with the tidiest numbers, but it was never the whole job for Acme Support Services. We designed and built the website, structured for search from the first wireframe rather than optimised after the fact. The SEO programme runs on top of that: technical fixes, content written for the searches that actually turn into enquiries, and links earned in the client's own market. We also run the paid side, Google Ads for people already searching and Meta Ads for the people who are not yet, and report both in the same plain-English update as the organic numbers.
The result is a marketing setup the client can call one number about.
The client
Acme supports NDIS participants in Brisbane, the Gold Coast, Logan, Ipswich, Moreton Bay and the Redlands. Its services include supported independent living (SIL), specialist disability accommodation (SDA), personal care, nursing, travel and transport, overnight support and group activities.
The challenge
NDIS providers covering six regions face a lot of search terms with very little measured volume. It’s tempting to build near-identical regional pages and hope for the best. Google tends to ignore those, and so do families comparing providers.
Website rebuilds bring their own risk. When page addresses change without redirects, pages that used to rank can quietly disappear from search.
What our team did
A full audit and ranking plan
Our team produced a 34-page audit and ranking plan as a branded Word document. It covered rankings, links, technical health and content for both Google and AI answers.
Keyword reality check
We started with a 132-keyword target list covering SIL, SDA, personal care and in-home support across the six regions. Only 19 of those returned volume data in the Australian database. That shaped the plan: target the searches with real demand first, and treat the rest as supporting pages.
Technical findings
The audit found a duplicate staging copy of the site inside the sitemap, and older addresses returning 404 errors with no 301 redirects (one had held 20 ranking keywords). It also flagged review schema that didn’t meet Google’s structured data policies, and two pages competing for the same travel support terms.
Content that stands apart
The six SIL pages and six personal care pages shared close to half their wording. The plan sets out how to rewrite them so each region reads as its own page.
An AI search opportunity
Acme’s personal care page was being cited in Google’s AI Overview for “ndis personal care brisbane” while sitting 33rd in the regular results. That became a key lever in the plan: clear, useful content that AI answer tools can understand and quote.
Website build
On the PHP site, our team used a generator that wraps new content in the live site’s header and footer, so every page matches the existing design.
Results
As of 17 September 2026:
- 36 of 176 tracked keywords on page one, 19 in the top five and 80 in the top 30
- #1 for “Travel & Transport Support Moreton Bay” and “Travel & Transport Support Redlands”
- #1 for “Daily Personal Care Moreton Bay”
- #2 for “Disability Nursing Services Logan”
- #2 for “NDIS Personal Care Gold Coast”
- #3 for “Travel & Transport Support Brisbane”
These regional searches are small, but they’re often what a support coordinator types when ready to refer.
Source: SE Ranking rank tracking, Google Australia, as of 17 September 2026. Rankings change and past results aren’t a promise of future ones.
Fun fact
Tim Berners-Lee has said the double slash “//” in web addresses was unnecessary and that he regrets it. Small details in a URL matter more than most people think, which is why changing them without redirects can hurt.
Marketing tip (lesson learned)
If you’re rebuilding your website, export a list of your current page addresses before anything changes. Every old address that had traffic or rankings needs a 301 redirect to its new home on launch day.
Related services
Start with an SEO audit if you’re not sure what’s holding your site back. Our team also offers marketing for NDIS providers, website design and regional work such as SEO in Logan. See all case studies for more.