Being an NDIS provider or a web designer creating a website for the NDIS sector, you need to ensure you have a strong online presence. Having just a website is not enough, but you need to have better ranks on Google and ensure delivering a seamless experience for users. This is the time when an SEO audit plays a vital role. With an NDIS SEO audit, you can be able to check the gaps, technical errors, and missed opportunities that prevent the NDIS website from ranking well on leading search engines. It helps in delivering a quality experience to families and participants. Given are the helpful tips on how you get done the ndis SEO audit and fix the issues with the same.  

Check the Website Speed and Mobile Friendliness 

What to Check- You can use Google Page Speed insights or other tools to fast the site loads. It will help to let you know whether your website is mobile-friendly or not using Google’s Mobile-Friendly Test.  

Why It Matters- Having slow websites and poor mobile layouts makes the users frustrated, especially to those who are not getting the accessibility required. A lot of NDIS participants access website on mobile devices and with the responsive design will prove helpful.  

What to Fix- You can compress large images as it takes more time to load, lessen the use of heavy scripts, make sure you have browser caching, and along with that site have the responsive design techniques.  

Check On-Page SEO Elements 

What to Check- Check the website with title tags, headers, meta descriptions and URLs. Make sure it is well-optimised with suitable keyboards.

Why It Matters- Search engines use the information for a better understanding of age. Having proper On-page SEO ensures visibility and click-through rates for search results.  

What to Fix- Use the relevant and unique keywords; keyword-enabled title tags and meta descriptions for each page, Also use descriptive  H1 and H2 headings affecting the page content. Use clear URLs that are keyword-focused.  

 

Check Accessibility and User Experience

What to Check- Make sure the website fulfils the accessibility guidelines like proper contrast, screen reader compatibility, and readable fonts.

Why It Matters- NDIS websites must be inclusive, and NDIS participants with disabilities needs to have special browsing experience.  

What to Fix- Add alt text to available images on the website, make the form fields well labelled, keep navigation intuitive and consistent throughout the website, and use accessible colour combinations. 

 

Check Content Quality and Keyword Usage 

What to Check- Get done the audit for the main page to check the quality. It will help to ensure that the content is clear, relevant, and customised for NDIS participants. Check for the keywords and their relatability to the content and website.  

Why It Matters- Using good content allows you to better rank and creates trust with potential participants and their carers.

What to Fix- Make sure you use simple English having no jargon or technical language that is not easy to understand by the users. Include the helpful, participant-centric information like eligibility, services and how to started at the website. Use the local keywords to get geo targeted SEO.  

 

Check for Technical SEO Issues

What To Check- Make sure you use the SEO tools to crawl the website for issues like duplicate pages, broken links or missing meta tags.  

Why It Matters- Having technical issues will not allow the search engines to properly index of site.  

What to Fix- make sure you redirect the broken URLs and avoid them, consolidate duplicate pages, add canonical tags to deal with duplicate content penalties, and prepare and submit an XML sitemap to Google Search Console.  

 

Check Local SEO Setup

What to Check- Make sure the NDIS business is well-listed on Google Business Profile and Local directories.  

Why It Matters- Having Local Search is necessary for NDIS providers, and many participants look for the services nearby.  

What To Fix- Make sure the business name, address and phone number are consistent across various platforms; encourage participants and their families to leave positive Google reviews; and add location-based keywords to the website.

 

Check Backlinks and Domain Authority 

What to Check- Check for the quality and number of websites linking back to your website. 

Why it Matters– Get backlinks from trustworthy and relevant sites to boost authority and search rankings.

What to Fix- Make sure you connect to the local community websites, blogs or directories for listings; keep away the spammy backlinks from unrelated sites; and add the internal links within your own content for well-structured SEO for the website.

 

Conclusion 

Regular SEO audits are essential for the success of any website. For NDIS websites, accessibility, trust, and relevance are the key factors that make your business competitive online. No matter whether you are near to a provider or already an established NDIS provider, investing in SEO fixes gives you better ranks and keeps you discoverable by the participants. If you are unsure where to start, then NDIS website design is the one that will help you with market-leading website design for ndis providers and ndis digital marketing to keep you up in the NDIS landscape. To have a meaningful, participant-focused SEO website, give us a call today!