Every restaurant business consists of many other factors other than food such as ambience, location, availability, food genres (regional, gourmet) etc. All these factors represent and define your business to a major extent. Similarly a custom website as an extension of your business becomes the first point of contact between your restaurant and your prospective customers.
A well made website consisting of an elaborate pictographic display of food and venue piques the interest of restaurant goers. Geotagging of website contents enables foodies to pinpoint your business location. An interactive menu on the website gives info about the items on the menu and also enables them to order from the online menu on the website. Coupon generation and application is an effective way to attract more customers.