The short answer
White label SEO is SEO work an agency buys from a specialist and sells to its own clients under its own brand. AR Digital Solutions runs the technical work, content, local SEO and links, then hands back unbranded reports in your template. Your client sees your logo and speaks to you. We join calls under your name when needed. It's the same Australian team that runs SEO Brisbane campaigns for our own clients.
White label SEO vs SEO reseller: is there a difference?
Mostly they describe the same arrangement from two sides. "White label SEO" is about the deliverable: the reports, audits and updates carry your brand and nothing of ours. "SEO reseller services" is about the commercial deal: you buy the work at a partner rate, set your own retail price and keep the margin.
Where the terms do split is in who faces the client. Some providers call themselves resellers but deal with your client directly once the sale is made, so you are really a referrer. A true white label setup keeps you as the only name the client knows. Ask any provider which model they run before you sign, because it decides who owns the relationship in a year's time.
We run the second model. You sell, you own the client, and we do the work behind your brand. Call it white label SEO or an SEO reseller programme; the arrangement is the same.
What you can resell under your brand
SEO is the volume service and most partners start there. Because design, development and paid media sit in the same office, agencies also use us as a white label marketing agency for the work around it.
- SEO: SEO audits, technical SEO, on-page and content, local SEO and Google Business Profile work, link building and monthly reporting.
- Website builds: designed and built in-house by the team behind our web design Brisbane work, delivered under your brand.
- Google Ads: campaign setup and management by our Google Ads certified team, reported in your template. Our Google Ads page shows how we run accounts.
- CRM and automation: we already run Get360, our own white label CRM built on GoHighLevel, which you can offer to clients for email and SMS follow-up.
You can take the full set of white label digital marketing services or only the part you can't staff. Plenty of partners keep strategy and account management in-house and send us the delivery.
How reselling works day to day
Unbranded reports in your template
Reports go out in your document and colours, signed off by you. Not ours with the logo swapped. Send the template once and we fill it every cycle. If you don't have one, we'll build one with your branding and hand it over. Nothing in the report, file names or tool exports points back to us.
Who talks to the client
You do. We work through you by default and never contact your clients on our own. Before each client meeting we send a short brief covering what moved, what didn't and what you're likely to be asked, in language you can say out loud. When a question is genuinely deep, a technical person from our team joins the call as part of your team, under your brand and on your email if that's easier.
Turnaround and reporting dates
Reporting dates are agreed once, in writing, and run backwards from your client meetings and billing cycle rather than our month end. You get a named delivery contact who knows your accounts, and support requests are answered in 1 to 3 hours during business hours. Turnaround on one-off jobs such as audits or page builds is set per job when the work is scoped.
NDAs and non-solicitation
The partner agreement includes a non-solicitation clause: we won't approach your clients, during the partnership or after it. If your agency uses its own NDA, send it through with the first account and we'll review it before any client details change hands.
Who owns the accounts
Your client. Search Console, Analytics, Business Profile and content sit in their name or yours, never ours, so nothing is held hostage if a partnership ends.
Pricing for agencies
We price partner work per client account, based on deliverables rather than hours. Every account is quoted separately after we look at the site, the market and what you've sold the client, because a local tradie and a national ecommerce store need very different amounts of work. There's no volume tier before partner pricing applies: one account is enough to start.
Each retainer lists what's included (for example a number of pages, technical sprints, links and a report), and anything outside it carries a variation rate agreed at the start. That lets you quote an extra request on the spot instead of waiting on us. Accounts run month to month, so you can pull one account without unwinding the whole agreement.
What breaks in white label relationships
If you've resold before, you've probably hit at least one of these.
You can't answer the technical question in front of your client
The client asks why organic traffic dropped in April, or whether the migration will cost rankings. You'll come back to them. That pause costs more than the rankings bought. The pre-meeting brief and the option of a technical person on the call exist to stop it happening.
Reporting is late or in the wrong format
You bill on the 1st. The report lands on the 9th as a tool export with your logo stretched, so you rebuild it at 11pm and the margin that made outsourcing worth it is gone. Fixed dates and your own template solve this.
Scope creep with no way to price it
This kills more partnerships than the other two. A landing page, then another, then a page speed fix, then a Business Profile suspension. None of it huge, none of it quoted. Defining the retainer by deliverable, with a variation rate, keeps it priced. Settle early who says yes to the client, because most scope disputes start with someone agreeing without checking.
How a partnership starts
We look at your book
Which accounts you'd move, what they pay, where you lose time.
We agree scope and rates
Deliverables per account, partner pricing, variation rate, reporting dates.
We onboard quietly
Access, tracking, templates. Your client sees nothing change but the pace.
We deliver and you sell
Work goes out under your brand, and we say plainly when an account is underfunded.
An Australian team, not a chain of subcontractors
All 32 people on the team are ours, working from our head office at 1 Cheshire St, Pallara, in Brisbane. Nothing goes to a freelancer or an offshore vendor without you knowing, which matters when a client asks who touched their site. Amann Jhamb, our director, has 17 years in web design and SEO, and the business has run since 2009.
Partners don't need to be in Brisbane. We deliver remotely to agencies and businesses in every Australian state and territory, with meetings by video call or phone, and our team knows Australian search results, local directories and Google Business Profile quirks first-hand.
Who this suits, and who it doesn't
It works for design studios whose clients keep asking for SEO, agencies at capacity, and consultants who sell well but can't deliver at volume. Hiring a specialist means a salary, a recruitment process and months before they're useful. A white label partner is a variable cost that flexes when you win or lose an account.
It's a poor fit if margin is the only reason. Resell at a price that leaves no room for the work and the accounts churn, and the damage lands on your brand.
For a longer look at why agencies are moving delivery out of house, read why agencies are switching to SEO reseller services. Our SEO page shows the standard we work to, and the team is on our about page.
Why partners stay
Delivery is in-house.
All 32 staff are ours. You always know who is working on your client's site.
No lock-in contracts*.
Month to month, per account. Pull one account instead of unwinding an agreement.
We won't approach your clients.
Ever. It's in the agreement, and it's the first thing most agencies ask about.
"What if my client works out you exist?"
Most partners say they have a delivery team without naming us, and it rarely goes further. What protects you is answering the technical question in the room.