Client Overview
“Desi Tradies is a construction company in Australia, offering a wide range of building and landscaping services, including retaining walls, driveways, landscaping, and fencing. With years of industry experience, they are committed to delivering top-quality craftsmanship and reliable service to meet all construction needs.”
Challenges Faced
Desi Tradies encountered several obstacles that limited their growth potential:
- An outdated website that didn’t effectively showcase their services or appeal to potential clients.
- Low-level branding, which affected their ability to stand out in a competitive market and build a strong reputation.
- Difficulty generating leads, leading to fewer inquiries and missed business opportunities
Solutions Provided by AR Digital Solutions
Website Development
Designed a modern, easy-to-navigate website that highlighted the full range of services, customer testimonials, and completed projects to engage potential clients and build trust.
Branding Revamp
Enhanced the branding with a fresh visual identity and consistent messaging across all platforms to better communicate Desi Tradies' value proposition and expertise.
Lead Generation Strategy
Launched targeted lead generation campaigns to attract potential customers actively searching for construction and landscaping services.
Results Achieved
The solutions provided by AR Digital Solutions resulted in significant improvements for Desi Tradies:
- Increased Online Engagement: The new website improved user experience, leading to a 55% increase in website traffic and more inquiries.
- Enhanced Brand Image: The branding refresh helped establish a stronger presence in the market, making Desi Tradies more recognizable and trusted.
- Higher Lead Volume The lead generation efforts resulted in a 40% increase in leads, providing a steady flow of new business opportunities.
Conclusion and Next Steps
AR Digital Solutions empowered Desi Tradies to revamp their digital presence and boost lead generation efforts. Going forward, the focus will be on scaling the lead generation campaigns and leveraging the new branding to expand their reach in the construction market.
