Redefining RAM Properties’ Online Presence With a Website Revamp
RAM Properties is a Brisbane-based real estate firm focused on helping clients find quality homes, build long-term investment portfolios, and guide them through the buying, selling, and rental management journey. The original website showcased property listings, service offerings, and contact information, but it lacked modern design features, intuitive navigation, and lead-generation tools that are critical in today’s competitive digital landscape.
From Ordinary to Outstanding
BEFORE vs AFTER : The Transformation
Before
After
Before
After
Project Goal
To transform the existing RAM Properties website into a modern, conversion optimized, and client-centric digital platform that strengthens brand presence, highlights property offerings, and improves user engagement — all while empowering the RAM Properties team with a flexible content management system.
Challenges with Original Website
Before the redesign, the RAM Properties site:
Visual & Branding
- Outdated layout and visual hierarchy that did not reflect a premium real estate brand
- Inconsistent typography, spacing, and color usage across pages
- Lack of strong imagery and visual storytelling to showcase properties effectively
- Website design failed to create trust and first-impression impact for new visitors
User Experience
- Limited interactive features for users to easily browse and filter property listings
- Confusing navigation structure that increased friction in user journeys
- Important information required multiple clicks to access
- Poor mobile responsiveness leading to inconsistent experience across devices
Lead Conversion
- Weak or unclear calls-to-action that did not guide users toward enquiries
- Contact forms were not prominently placed or optimized for conversions
- No clear user flow from property viewing to enquiry submission
- Website lacked strategic lead capture touchpoints across key pages
Our Approach
Discovery & Planning
- Deep audit of the original site’s structure, user flow, and content priorities.
- Identification of key conversion actions (e.g., contact form submissions, property enquiries).
Design & Information Architecture
- Redesigned homepage and property pages with a clean, professional layout.
- Strategic use of imagery and space to showcase featured properties and services.
Content Presentation
- Reorganized property listings and service descriptions for more intuitive browsing.
- Clear, persuasive calls-to-action (CTAs) throughout the site to encourage enquiries and consultation bookings.
Functionality & UX Enhancements
- Mobile-responsive design to ensure accessibility across all devices.
- Simplified navigation and footer structure for better usability.
Lead Capture Optimization
- Integrated streamlined contact forms and inquiry prompts.
- Prepared the website for later CRM and analytics integration via our GET360 platform.
Performance Optimization
- Improved page load speed through optimized images and code minification.
- Enhanced server response times for faster user interactions.
Results & Benefits
The revamped RAM Properties website now delivers:
- Modern user experience: A visually updated interface that aligns with current real estate web design trends.
- Better navigation: Property categories and services are easy to find and explore.
- Improved lead funnels: Prominent CTAs, forms, and contact options encourage visitor engagement.
- Scalable platform: The Get360 site framework makes future updates, listings additions, and marketing integrations simple and efficient.
What This Means for RAM Properties
By leveraging a contemporary website design and flexible platform features, RAM Properties now has a digital foundation that:
- Attracts and retains visitors
- Encourages property enquiries
- Supports ongoing content updates
- Integrates smoothly with future marketing tools
