Client Overview
“Brissy Bins is a skip bin hire service operating across Australia, offering convenient waste management solutions for residential and commercial customers. Their aim is to provide easy and reliable skip bin rentals for various projects, from home renovations to construction site clean-ups.”
Challenges Faced
Before partnering with AR Digital Solutions, Brissy Bins faced several obstacles that hindered their growth.
- A non-existent social media presence, resulting in limited online visibility
- A low volume of leads, impacting their ability to secure more bookings.
- Inefficient ordering processes, making it difficult for customers to book skip bins quickly and easily.
Solutions Provided by AR Digital Solutions
SEO
Optimized the website to improve search engine visibility and drive organic traffic, focusing on keywords related to skip bin hire services.
Meta Ads
Ran targeted advertising campaigns on social media to reach potential customers actively searching for skip bin services.
Online Skip Bin Ordering
Developed an intuitive web application to simplify the skip bin booking process, allowing customers to order bins online with ease.
Results Achieved
The solutions delivered tangible results that significantly improved Brissy Bins’ business operations:
- Increased Online Visibility: SEO efforts led to a 55% increase in organic search traffic within four months, boosting the company’s presence on search engines.
- Higher Lead Volume: Meta Ads campaigns generated a 40% increase in leads, leading to more skip bin bookings and greater revenue.
- Streamlined Booking Process: The online ordering application reduced the complexity of the booking process, resulting in a 30% increase in completed orders and higher customer satisfaction
Conclusion and Next Steps
AR Digital Solutions played a key role in transforming Brissy Bins’ digital presence and making skip bin hiring more accessible to customers. With ongoing SEO efforts and continuous optimization of Meta Ads, the company is set to expand its reach further and maintain a competitive edge in the waste management industry.
